Estée Lauder’s Luxury Fragrance Collection in Southeast Asia TR debut

By Charlotte Turner |

Estée Lauder travel retail’s Luxury Fragrance Collection is now available exclusively to travellers in Thailand until 1 October 2022, at King Power’s downtown and online stores as well as at Suvarnabhumi Airport.

 

This is the first travel retail launch of the Estée Lauder Luxury Fragrance Collection in Southeast Asia.

 

To celebrate the occasion, King Power executives and VIP members, alongside Estée Lauder representatives, participated in an invite-only event on 16-17 June.

 

Guests were ‘immersed’ in an experience that featured brand heritage and the story of the Luxury Fragrance Collection. They were also encouraged to find their perfect scent with a one-to-one consultation.

 

For June and July, the Luxury Fragrance Collection will be showcased in-store and via a pop-up located at Level 1 of the mall.

 

This is the first travel retail launch of the Estée Lauder Luxury Fragrance Collection in Southeast Asia.

This is the first travel retail launch of the Estée Lauder Luxury Fragrance Collection in Southeast Asia.

The pop-up features a testing area where they can explore the notes of each scent in-person whilst an online Fragrance Finder is available. Shoppers will also be able to participate in curated photo moments with the collection.

 

Jean-Yves Minet, Senior Vice President, Estée Lauder, Travel Retail Worldwide, said: “We are thrilled to collaborate with King Power to bring the Estée Lauder Luxury Fragrance Collection to the Thai market as the first launch location in Travel Retail Southeast Asia.

 

“The fragrances are beautiful, and we are proud to offer our customers these unique scents alongside a luxury shopping experience.”

 

“We are excited to bring this innovative fragrance collection to the traveling consumer and appreciate King Power’s continuous support of Estée Lauder’s product innovations.”

 

Aroonroong Srivaddhanaprabha, Assistant Chief Financial Officer, King Power International Group, said: “Estée Lauder is a valued partner, and we are delighted to collaborate with them on the launch of the Luxury Fragrance Collection.”

 

The pop-up features a testing area where they can explore the notes of each scent in-person

The pop-up features a testing area where they can explore the notes of each scent in-person.

The new Estée Lauder pop-up at King Power's Downtown Rangnam Atlas Lounge.

The new Estée Lauder pop-up at King Power’s Downtown Rangnam Atlas Lounge.

 

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend