Ever Rich has launched Mother’s Day themes activations at all four of Taiwan’s international airports. 

In celebration of Taiwan Mother’s Day (On Sunday 11 May), Ever Rich is hosting interactive activations simultaneously at all four of Taiwan’s international airports: Taoyuan, Taipei Songshan, Taichung, and Kaohsiung International Airport.

The events mark a united celebration of ‘maternal love and Taiwanese hospitality’, says Ever Rich, ‘bringing warmth and festivity to travellers at every gateway’.

Especially for the occasion, Ever Rich launched an interactive AI photo booth called ‘Show Your Love’, which invites travellers to snap a three-shot photo sequence and receive a personalised animated greeting card through outfit and appearance analysis.

In addition, the retailer surprised travellers at Taoyuan International Airport ahead of Mother’s Day by transforming Terminal 2 into a lively ‘Swing with Love’ dance floor.

The event featured live jazz music and swing performances by dance group Swing Taiwan.

To mark Taiwan Mother’s Day, Ever Rich launched an interactive AI photo booth called ‘Show Your Love’.

To further enhance the experience, Ever Rich staff handed out carnations to passengers passing through.

As part of its CSR initiative, Ever Rich is also inviting passengers to join a Line quiz and become iRich members to receive handmade gift, such as keychains, soap bars or candles, crafted by charitable organisations.

The event featured live jazz music and swing performances by dance group Swing Taiwan.

This multi-airport campaign is described as reflecting Ever Rich’s ‘ongoing commitment to creating memorable travel experiences by blending culture, innovation and heartfelt connections’ and helping to ensure that travellers leave the airport with lasting memories of Taiwan.

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