Everrich marks the Year of the Horse in Taiwan.

Everrich Duty Free is marking the Lunar New Year period with a series of celebratory activations across Taiwan’s four major international airports, reaffirming its long-term commitment to shaping airports as cultural gateways rather than purely commercial spaces.

In line with the theme “Ride the Luck: RICH Starts Now”, the retailer has introduced a hands-on DIY gold-foil red envelope stamping experience at Taoyuan International Airport, Taipei Songshan, Taichung and Kaohsiung Airport.

This activity is deigned to allow departing travellers to engage directly with a traditional Lunar New Year ritual while waiting to board.

To further enhance the festive atmosphere while simultaneously referencing the Year of the Horse, Everrich has also installed a large-scale, photo-friendly seasonal artwork titled “HORSE Happens Station” — a playful name derived from a Chinese homophone meaning “Good Things Happen”.

Airport passengers are invited to participate in a traditional gold-foil red envelope stamping experience.

The activations have become popular social media check-in spots, tapping into the growing demand for experience-driven travel and culturally distinctive moments.

Everrich said the Lunar New Year campaign is resonating with both domestic and international travellers, driving strong organic reach and high engagement across social platforms during the peak holiday travel period.

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