The boutique offers both retail and spa services.

EviDenS de Beauté has partnered with China Duty Free Group (CDFG) to open its biggest permanent boutique in travel retail, at the cdf Sanya International Duty Free Shopping Complex Beauty Zone, in Haitang Bay.

The new 90sq m flagship – the brand’s fourth point of sale in Hainan, and its third with the retailer – offers a full beauty portfolio alongside a selection of spa services. The boutique was opened with the support of Amberich, EviDenS de Beauté’s domestic partner in China.

Located on the second floor of the Beauty Zone, the boutique incorporates an upgraded treatment cabin offering express facial rituals. Key elements include a hand-painted mural from Paris-based artist Emma Herbin, created exclusively for the Sanya opening.

Reinforcing the brand’s French-Japanese identity, other notable design features are a handcrafted mosaic of the Château de Montfort, and a fountain inspired by La Foux Spring Water.

Beauty Advisors offer one-to-one consultations, and shoppers can browse a range of limited-edition products, including The Special Mask 75ml and a CDFG-exclusive skincare travel set featuring the brand’s bestsellers. Regular in-store activations are planned to encourage engagement and conversion.

(L to r): Ms. Liu Xu, China Tourism Group CDFG Deputy General Manager of the Merchandising Department; Ms. Bai Xue, CDFG Sanya Downtown Duty Free Deputy General Manager; Ms. Sun Fang, China Tourism Group CDFG Deputy General Manager; Frédéric Carrera, EviDenS de Beauté Global Sales Director; Kelly Liu, EviDenS de Beauté Asia Pacific Senior Manager; Jason Cao, EviDenS de Beauté China duty-free channel operator Amberich International (HK) Ltd.

The new Sanya flagship with CDFG marks a timely expansion as travel retail continues to evolve, the brand maintains. EviDenS de Beauté highlighted three trends driving its strategy in Hainan: Sanya’s developments as a wellness destination; the rise of experiential beauty; and the growing demand for exclusivity and personalisation.

EviDenS de Beauté CEO Jessie Giraud commented: “The opening of our Sanya flagship marks a defining moment for EviDenS de Beauté – both in its global expansion and in solidifying its position within the strategic China travel retail market. As our largest permanent space in the channel, the boutique represents the strength of our partnership with CDFG and our bold ambition for future global growth.

The Hainan boutique incorporates an upgraded treatment cabin offering express facial rituals.

“The boutique brings to life everything our Maison represents: artistry, craftsmanship, and the harmony of French refinement and Japanese precision. It is an invitation for travellers to experience beauty as a ritual and an emotion, reflecting our mastery of the wellbeing space.

“We believe in building a meaningful connection with travellers as they seek connection over consumption, and Sanya – with its growing culture of wellness – is the perfect place to express that vision.”

Reinforcing the brand’s French-Japanese identity, the boutique features a handcrafted mosaic of the Château de Montfort.

China Tourism Group Duty Free Corporation Limited Vice President, Merchandising Department, Dorothy Liu noted: “CDFG is delighted to extend our partnership with EviDenS de Beauté through the launch of this flagship boutique, which brings a new dimension of sophistication to our beauty portfolio.

“The boutique combines retail innovation, spa expertise, and artistic storytelling in a way that aligns beautifully with Hainan’s evolution as a destination for experiential beauty and wellness. Together, we are reimagining how travellers engage with luxury skincare through spaces that inspire, educate, and create lasting emotional connections.”

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