Exclusive: M1nd-set agency to launch crucial new daigou research project

By Charlotte Turner |

M1nd-set-daigou-research-project-leadSwiss research agency and TRBusiness data partner, m1nd-set, is launching an exciting new research project with a view to gaining a better understanding of daigou end-consumers and their behaviour, expectations and perceptions of the industry.


M1nd-set plans to interview 1,000 Chinese consumers who shop through daigou traders and is now looking for brands, retailers and other stakeholders who would be interested in signing up to the initiative.


“By doing so, they will get a chance to add their own questions to the research and they will receive a full and detailed report, with a focus on their category of interest,” says m1nd-set.


Detailed insights included within the research will comprise the following:

Profile & Travel Habits Age, gender, nationality, household income, occupation, purpose & frequency of travel.


M1nd-set-logo-with-planeDaigou Shopping Habits – Awareness, use of daigou services in the past, frequency, categories bought and spent.


Detailed Daigou Shopping Behaviour Drivers and barriers to buy through daigou purpose of purchase/receiver; planning; information search; ‘cannibalisation’ of duty free purchases.


Perception of Daigou Shopping – Perceived advantages and disadvantages of daigou shopping; Impact of January 2019 regulations; Future intentions/behaviour.


For more information, costs involved and terms & conditions, m1nd-set can be reached at [email protected] or [email protected].


“M1nd-set is thrilled to be launching the first travel retail research focusing on daigou shopping and its impact on our industry,” says m1nd-set.


“This topic often attracts a lot of controversy and the daigou trade has been in the spotlight recently for some significant legislative changes.


“We therefore think it is critical for the travel retail industry to hear from actual daigou end-consumers in order to better understand their needs and decision-making processes.


“We look forward to collaborating with all interested parties to make this research meaningful and actionable.”

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