FAQ strengthens presence with Singapore Airlines’ KrisShop listing

By Luke Barras-hill |

FAQ ranges started to go live with KrisShop from 20 May.

Foreo sister brand FAQ has joined forces with KrisShop to amplify the product’s reach following a successful launch in Hainan, China.

Singapore Airlines’ hugely successful omni-channel partner is hosting the Swiss anti-ageing technology brand this year as part of a scheduled online rollout.

Effective 20 May, listed products on KrisShop include FAQ 101, FAQ 102 and FAQ Silicone Spray with FAQ P1 Manuka Honey Primer going live a little later in the month.

KrisShop, which enjoys an existing relationship with Foreo, has been progressively expanding its catalogue of brands and products and fast-tracking the onboarding process for new partners while reducing local delivery time frames.

Three products are available under FAQ’s latest 100 range as it stakes its claim as the world’s most powerful professional and home beauty device.

The FAQ 100 range boasts a wide variety of facial rejuvenation technologies, including EMS-Pro, Power-RF, LED-Pulse and T-Sonic pulsations.

SECOND LISTING STRENGTHENS PARTNERSHIP

All devices include Power-RF, the powerful heated radio frequency waves that accelerate collagen production to reduce the appearance of fine lines; T-Sonic  pulsations to boost the skin’s radiance; and LED-Pulse to target deep layers of the dermis for specific skin issues.

EMS-Pro, which is available in the FAQ 102 and FAQ 103 devices, is said to be ‘a safe and painless way to firm skin and contour facial features’ and is often referred to as a ‘natural facelift.’

The FAQ 100 range boasts a wide variety of facial rejuvenation technologies, according to FAQ.

Accompanying the features is the patented Anti-Shock System, allowing users to apply facial treatments safely and accessibly.

FAQ Global Travel Retail Director Gary Leong said: “We are excited and honoured to expand our newest brand with the assistance of KrisShop.Launching with such a well-respected retailer will help garner interest and awareness on the latest anti-ageing marvel to hit the market.

“With the quality and premier functions that are embedded within the FAQ range, we are aiming to cater to the needs of high net-worth individuals who are constantly on-the-go. FAQ Swiss was founded after years of research, and with the cutting-edge technology that it boasts, it is only fitting that the brand launches on a premier platform.”

KrisShop Chief Commercial Officer Raelene Johnson added: “We have in place a long-standing relationship with FOREO, and we are thrilled to add FAQ™ to our roster of brands. Not only will this strengthen our partnership but expand our offerings of credible and quality brands.”

As reported, FAQ debuted its new ‘powerful anti-ageing’ brand with Korean travel retailer Hyundai Duty Free at its physical store in Dongdaemun, South Korea.

For more on FAQ including commentary from FAQ Global Travel Retail Director Gary Leong and KrisShop CEO Chris Pok, watch out for the forthcoming TRBusiness June e-zine.

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