The Shilla Duty Free (Shilla) has introduced a number of new beauty and fashion exclusives and high-profile promotions at Hong Kong International Airport (HKIA) this month.

Beauty&You by The Shilla Duty Free is presenting travel retail exclusive products from Clinique, Estée Lauder, La Mer, Clé de Peau Beauté and Yves Saint Laurent (YSL).

Supporting these are in-store engagement activities with Balenciaga, Hermès and Daniel Wellington running throughout February and March.

BALENCIAGA AND KERING

New to Beauty&You and available as an exclusive pre-launch at Shilla’s stores in Hong Kong and South Korea is Balenciaga’s Spring Collection – a collaboration with Kering Eyewear.

Two styles are available to consumers: Everyday and Extreme, the former ‘incorporating a sharp, androgynous construction of classic, functional styles for ultimate daily styling’, while the latter experiments with sports-inspired eyewear designs, ‘showcasing illusions of continuity and an unconventional mix of materials for dramatic, edgy flair’.

The all-new Clinique iD Duo moisturiser set (HK$620) containing custom-blended moisturisers with different concentrates is available at Shilla duty free shops across Asia Pacific only. Customers can benefit from 15% off the retail price.

Estée Lauder highlights its Perfectionist Wrinkle Lifting/Firming Serum Duo that claims to minimise fine lines and prevent wrinkles through CPR-75 Technology. The formula amplifies natural collagen while smoothing and plumping the skin.

La Mer has selected sets ideal for travellers in search of healthy, revived and moisturised skin.

These include The Treatment Lotion (100ml), The Revitalizing Hydrating Serum (30ml), The Regenerating Serum (15ml), The Eye Concentrate (15ml) and The Moisturizing Cream (60ml).

Elsewhere, Clé de Peau Beauté showcases its Ultimate Daily Cream Care Set, including Hydro-softening Lotion (170ml), Protective Fortifying Cream (50g) and Intensive Fortifying Cream (50g) and Yves Saint Laurent adds to the classic YSL Encre De Peau line with the YSL Le Cushion Encre De Peau Travel Set.

ENGAGEMENT ACTIVITIES

Alongside new travel exclusive collections, Hermès is challenging travellers via a horseshoe-shaped electric hand pop-up game at Beauty&You’s East Hall North shop.

Those competing in the challenge will receive an additional gift upon purchase of a Hermès item.

Additionally, a Balenciaga pop-up at the East Hall South store features alongside a  Daniel Wellington ‘Coffee Break’ mini pop-up.

This accompanies the watch brand’s latest ‘I Love You’ special gift set (HK$1,674), which includes the Classic Petite Sheffield with white dial, black leather strap and slim case. Travellers can enjoy savings of 10% off the retail price.

This is paired with the Classic Cuff with heart charm and presented in an eye-catching ruby red gift box displaying a romantic message on the inside.

Customers can enjoy free coffee at the pop-up where they will be able to view new launch the Classic Bracelet.