The Space One high-end club in the trendy Beijing Sanlitun District in China was the venue for A-list celebrities at the recent launch of Salvatore Ferragamo’s new feminine fragrance, Signorina Misteriosa.

 

The exclusive invitation-only party attracted celebrities who included Zhang Liangying, Dai Xiangyu, Jike Junyi, Li Xiaofeng, Li Si Yu and Li Kaixin.

 

They joined more than 400 people who included young VIP guests, ‘media elites’ and other celebrities who all shared their personal stories of the new perfume.

 

 

#mylifeisaplay# is the main theme of the Signorina fragrances and this blended in well with the black and gold decoration, lamps, flowers and iconic elements in the club, which were interwoven with Italian mood and interactive games.

 

 

Music was also high on the agenda with the evening opening with a live performance from singer Jike Junyi, followed by a welcome from Ferragamo Parfums CEO Mr Bertinelli, alongside pop star Ms Zhang Liangying. Both the latter unveiled ‘the true beauty’ of this new feminine fragrance.

 

The company adds that the party continued into the night with a deejay set that made the event ‘truly rock and iconic’.

 

 

 

As for the fragrance story, Signorina Misteriosa is said to be the celebration of chic girls’ mysterious sides that dictate the rules of their lives.

 

The company describes it further as ‘a daring and innovative fragrance’ of black olfactive shades, with a strong gourmand core, uncovering the secrets every girl keeps hidden.