Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Christian Louboutin Beauty makes travel retail counter debut in Korea
By Luke Barras-hill |
Velvet Matte Lip Colour.
Shinsegae Duty Free has opened the first travel retail door for Christian Louboutin Beauty.
Debuting at the travel retailer’s Myeong-dong store in Seoul, the brand is planning a further two locations to open in travel retail this year.
In a statement, Christian Louboutin Beauty says the opening marks its first significant development since Puig captured the beauty licence in 2018.
The Christian Louboutin Beauty collection, which features products for lips, eyes and nails, is available at the Shinsegae Duty Free counter.
Velvet Matte Lip Colour – extended in June to feature five new shades – is part of the lip offer.
Christian Louboutin Beauty was founded in 2012, but its inspiration can be traced to 1992 when the famed fashion designer was designing the Pensées shoe.
On a whim, he applied red nail polish to the soles and the iconic red-lacquered sole was born. (Click below for a video. Copyright: Christian Louboutin).
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