Swedish beauty brand Foreo has signed an agreement with inflight concessionaire 3Sixty Duty Free to list its Luna Mini 2 facial cleansing massager with Air Macau and Hong Kong Airlines. The Luna Mini 2 set will be listed on Malaysia Airlines.
The new deal with 3Sixty Duty Free is the latest in a number of similar partnerships which the brand hopes will lead to a lucrative 2021.
Foreo is preparing for an influx of travel and is hoping for growth in South East Asia, as the region re-opens its borders following the devastating impact of the coronavirus.
Gary Leong, Global Travel Retail Director, Foreo said: “There’s no doubt that the pandemic brought a massive drop in air traffic across Asia, but Foreo is not only reinforcing the travel retail doors online, but increasing inflight sales across the Asia Pacific skies.
FOREO TO MEET 2021 ‘HEAD-ON’
“Our new deal with 3Sixty group will ensure we meet 2021 head-on and waste no time recovering our sales after such an unprecedented year. Foreo is looking forward to further expanding with more partnership deals being discussed as we speak.”
Hwee Ming Lee, Executive Vice President Asia, 3Sixty Duty Free commented: “Since the pandemic hit us in early 2020, 3Sixty has been working very closely with our airline partners and brands to counter the effect of inflight sales declines via extended channels and brand and product newness.
“We are happy to see some of our airlines, such as Air Macau recovering faster than the rest and re-introducing inflight sales as early as July 2020.
“Besides inflight sales, pre-order and home-delivery form an integral part of our omnichannel strategy. The introduction of Foreo onboard Air Macau, Hong Kong Airlines and Malaysia Airlines comes in time for the Chinese New Year festive period.”
Asia & Pacific,
Asia & Pacific,