From the 300 shortlisted, 100 influencers showcased the Candy Collection products to a Chinese audience at the recent ‘Foreo Sweet Party’.

Local influencers and media have reacted positively to Foreo’s recent launch of its limited-edition Candy Collection in Korean duty free stores.

With the key customers for the collection being Koreans travelling to and from Korea, Foreo collaborated with Korean influencers for increased digital public relations presence through Instagram and YouTube platforms.

A special event was held for Chinese Key Opinion Leaders (KOLs) with huge followings on live-streaming and Chinese social media platforms such as Weibo.

‘FOREO SWEET PARTY’

The chosen KOLs attended the live-streamed ‘Foreo Sweet Party’ on 16 June at Dongdaemun Plaza. From the 300 shortlisted, 100 ‘wanghong’ (influencers) showcased the products to the Chinese audience.

Influencers were chosen based on their personal volume of impressions during a one-month period. Foreo also randomly chose an influencer during the live-streaming session and recorded her views.

A week after the event, Foreo revealed that 6,000 pieces of the limited-edition Candy collection were purchased from Chinese customers.

The company said: “The ‘wanghongs’ created an instant demand for the Candy Collection in the Chinese market. With Korean beauty YouTubers also having a similar reach and influence, Foreo is looking forward to replicating events of this kind in the future for greater impressions in the Korean and overall South East Asia market.”

Foreo collaborated with Chinese influencers for increased digital public relations presence through Instagram and YouTube platforms.