The year is off to a positive start for Swedish beauty brand, Foreo, with the opening of a new retail footprint in Manila, at the Luxe Duty Free store, operated by Duty Free Philippines.

 

The latest Foreo retail area, was first discussed in 2019, but the opening was delayed until this month as the travel retail team ‘battled to overcome logistical challenges brought about by Covid’.

 

“Both parties worked hand-in-hand to ensure the placement went forward as smoothly as possible,” insisted the brand.

 

Featuring prominently is the newly launched Luna 4 range, which made its official global debut at the TFWA World Exhibition in Cannes last year.

 

“The Luna 4 go, Luna 4 mini, Luna 4, Luna 4 plus, and Luna 4 body are already proving to be global bestsellers, with new and cutting-edge technology bolstering the fact that the brand is no one-trick pony,” added Foreo.

Accompanying the range is the Luna play smart 2, the micro-current powered Bear and Bear mini, and the 90-second mask UFO 2.

 

Duty Free Philippines’ newest downtown store, Luxe Duty Free is located in the heart of Manila, benefitting from its proximity to the Mall of Asia, hotels, and casinos.

 

Foreo’s Global Travel Retail Director, Gary Leong said of the new footprint: “It gives us great pleasure to finally be able to officiate our opening in Luxe Duty Free in partnership with Duty Free Philippines.

 

“We have worked tirelessly to ensure that the launch materialised, and to see it come to life proves our tenacity and unwavering commitment to our beloved brand. We would like to extend a huge thank you to Duty Free Philippines who have been integral in the process, and dedicated in their support to us.”

 

 

Regent Travel Retail Group Managing Director Celina Esteban added: “When we set out with Luxe Duty Free, we aimed to change the mindset of the younger Filipinos, and tap into a massive segment.

 

“Targeting the younger consumer is a game-changer for us, as duty free brands rarely engage them. With a notable and fresh brand such as Foreo on board, we hope to be able to engage a spending power and disposable income that is ripe for the picking.

 

“We can’t wait to see what else we can explore with Foreo, and we hope for a long and fruitful relationship.”