Foreo partners with King Power in Thailand; prepares for TFWA Cannes

By Andrew Pentol |


Foreo products are now available at King Power International Group’s Rangnam Road and Bangkok Suvarnabhumi Airport stores.

Swedish beauty brand Foreo has launched with King Power International Group at the retailer’s Rangnam Road downtown store in Bangkok and in its stores at Suvarnabhumi International Airport.

Foreo has also established an online partnership with the retailer, which offers a Chinese translation service. This will appeal to Chinese tourists, Thai nationals and global travellers.

Since 2016, Foreo, which sponsored the 2019 Travel Retail Awards, has expanded globally to 230 DF&TR locations in 26 countries. It has established partnerships with various travel retailers including Gebr. Heinemann, Dufry, Lotte Duty Free, The Shilla Duty Free, China Duty Free Group and DFS Group. It has also partnered with several airlines including Eva Air and Cathay Pacific.


Foreo products can be found at major airports including New York John F Kennedy, Los Angeles International, Seoul Incheon and Sydney Kingsford Smith. Last year, the company sold 2.5 million Luna devices in travel retail and duty free.

Meanwhile, the brand is preparing to exhibit for the second successive year at TFWA Cannes, where it has promised to put on the ‘greatest show ever’.

A new TFWA member, Foreo will present its ‘Circus Circus’ themed booth (G37, Yellow Village), where it will showcase its new Luna Mine 3 cleansing device. Visitors will also be able see the Foreo Bear device which is making its global debut in Cannes.


The Swedish brand has promised to put on the ‘greatest show ever’ at TFWA Cannes, where it will exhibit from its ‘Circus Circus’ themed booth.

Foreo bearGary Leong, Global Retail Director, Foreo said: “After our debut last year and the connections we made at TFWA, we couldn’t wait to come back and this time as proud members of the organisation. As a brand, Foreo is brave, always pushing the boundaries of innovation and ready to show the world the very best of technologically advanced solutions for skincare.

“This year is no different and we are delighted to announce that not only will we be on hand to show all visitors our newest and most innovative Luna device yet — the Luna Mini 3, but we will also be presenting our newest device — the Bear (and Bear Mini) for the first time.”

The company concluded: “Foreo has innovated to cater to this channel and the intensified demand demonstrated for beauty products in the retail travel market, resulting in bestsellers such as the highly loved Luna device literally flying off the travel shelves and the company developing limited edition products and special travel retail gift sets to suit the discerning traveller.”






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