Foreo targets Hainan expansion; celebrates eight-year anniversary

By Andrew Pentol |

Foreo is present in more than 230 duty free and travel retail stores across 26 countries.

Swedish beauty brand Foreo is targeting further growth and success in duty free and travel retail following the company’s launch eight years ago.

Present in more than 230 duty free and travel retail stores across 26 countries, including major airports in New York, Paris, Los Angeles and Sydney, the plan is to ensure the brand is available worldwide ‘to everyone, everywhere’.

Based on the number of stores and profit, the top five locations are situated at Asian airports in Mainland China, Hong Kong, Macau, Korea and Japan. The Luna Mini 2, Luna 3 and Luna Mini are the top-selling items in the channel, where more than 5.4 million Luna units have been sold.

Gary Leong, Global Travel Retail Director, Foreo said: “We are beyond appreciative of the support that has been provided to us from consumers and retailers over the past years. Without their firm belief in us, we would not be where we are today.

“Our travel retail team has dedicated itself to continuing to spread the great value of Foreo by ensuring that we are available in as many locations as possible and to as many people.


“We are currently focusing on expanding our business in Hainan, China and by 2024, we are aiming to open 28 stores in 16 locations. Armed with the support available to us now, I have no doubt that we will be able to achieve this with ease.”

Foreo’s Luna range are the company’s top-selling items in duty free and travel retail.

Foreo has grown significantly since the launch of its Luna cleansing brush in 2013. At present, there are 3,000 people representing the company in over 80 countries.

With over 200 registered patents and one Foreo device sold every 10 seconds in 2020, the brand has quickly become a synonym for ‘the skincare tool’, according to the company.

One Foreo device was sold every 10 seconds in 2020.

Foreo has introduced an array of products catering to beauty fanatics worldwide. The UFO mask, for example, allows masking in 90 seconds and uses thermo-therapy and cryo-therapy to help the ingredients in the mask better absorb into the skin.

Microcurrent treatments also became available through its Bear product, which works out the muscles in the face for a tighter and more toned complexion.


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