Foreo thanks loyal customers with livestream event ahead of 2023

By Charlotte Turner |

Swedish beauty and tech giant Foreo topped off a successful year for online sales and events with a ‘Year End Thank You’ live session hosted by Inyoung Choi, Ari Hong, and famed KOL Kimmy Kim.


The live session, which drew over 10,000 viewers, served to promote Foreo’s range of products before the price increase which has now taken effect (1 January 2023).


Lifestyle content creator Kimmy Kim, who lives in the United States, alongside Ari Hong and Inyoung Choi communicated their skincare secrets with Foreo products in their daily lives, enabling customers to relate to the content communicated for increased engagement.


The live featured the Luna 4 go pre-launch, exclusive to the live session, the Luna 3, and the UFO 2.


The latter were introduced with special discount promotions exclusively for the live viewers, while the Luna 4 go, scheduled to be officially launched on 1 January, made its debut in Korea through the live session. In conjunction with this, Foreo also provided surprise gifts throughout the live, attracting more viewers.


A campaign image promoting the Year End Thank You livestream.

A campaign image promoting the Year End Thank You livestream shopping event with Foreo.


Available in four shades of Pistachio, Peach Perfect, Lavender, and Evergreen, the Luna 4 go boasts up to 300 uses per full charge, and provides an effortless cleanse for all skin types in a mere 60 seconds.


Global Travel Retail Director Gary Leong said: “It gives us great pleasure to be able to give back to the consumer by launching an end-of-year live session that is not only engaging, but beneficial to the customer.


“With increasing costs of raw materials affecting brands worldwide, the live session gave us a chance to provide our products at a reduced price just in time for the new year. We look forward to seeing all of our customers again in 2023, and continuously improving our brand and its offerings to ensure prolonged customer loyalty.”

The Americas

Details emerge of JFK T1 commercial programme and duty free tender

Qualified travel retail operators are being invited to participate in a request for proposals...


Avolta wins nine-year contract for 26 stores at Istanbul’s Sabiha Gökçen

Avolta is growing its presence in Türkiye by securing a nine-year contract for 26 food &...


Mondelez WTR launches Win a Diamond pop-up with Lagardère at CDG

Mondelez World Travel Retail (WTR) has unveiled an enhanced iteration of its Win a Diamond...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend