Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Foreo to strengthen partnership with CDFG; four new counters set to open
By Andrew Pentol |
Foreo is to strengthen its partnership with China Duty Free Group with the addition of four new counters.
Swedish beauty brand Foreo is to strengthen its partnership with China Duty Free Group through the addition of four counters in locations such as Beijing Daxing International Airport which is due to open on 30 September 2019.
The two companies have been partners since 2014, when Foreo had just three doors with CDFG. Currently, it has 37 counters in Mainland China. Revenue as a result of the partnership grew astronomically after 2017 with the growth rate that year set at 1,157%.
Foreo is now planning to increase its marketing input to drive more traffic to the CDFG stores. This will be through online exposure and offline store experiences with sets and GWPs to coincide with the upcoming travelling seasons in the second half of the year.
Last month, Foreo consolidated its presence in the Korean duty free market with the launch of its new skincare line (Serum Serum Serum, Micro Foam Cleanser).
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