George Tsoukalas takes Heinemann Australia MD role as Goodman departs

By Charlotte Turner |

Heinemann Asia Pacific has appointed George Tsoukalas as Heinemann Australia’s new Managing Director, effective 17 January 2022. He will take over from Richard Goodman, who is departing Heinemann Australia for a new role outside the travel retail industry.


Tsoukalas is currently Head of Marketing and Category Management, and has been with Heinemann Australia since 2019.


He previously held the role of Head of Operations at Heinemann Australia, working together with the rest of the Australian leadership team to steer the business through the Covid-19 crisis.


Heinemann says that Tsoukalas boasts many years of experience working with brands in a retail environment, and a strong track record of leadership.



Richard Goodman will take up a new role outside the travel retail industry.

Richard Goodman will take up a new role outside the travel retail industry.

“I am honoured to take on the Managing Directorship for our amazing team and look forward to continuing my close collaboration with our leadership team in Australia and Singapore,” said Tsoukalas.


“We thank Richard Goodman for his five years of service to Heinemann and wish him all the best success in his next chapter,” said Johannes Sammann, Heinemann Asia Pacific Chief Operating Officer.


“George has been with Heinemann for a number of years and brings with him a depth and breadth of experience in our sector, both from the brand and retailer perspective. He is a great example of our core Heinemann value of leading through trust and he is the right person to guide our business through recovery.”


Heinemann has held the duty-free concession at Sydney International Airport since 2015 and at Gold Coast International Airport since 2018. In 2019, its duty-free concession at Sydney International Airport was extended by ten years to 2029.


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