‘Gifts Take Flight’ from The Estée Lauder Companies and Shilla at Changi

By Charlotte Turner |

Leading Korean travel retailer, The Shilla Duty Free has launched a major omnichannel shopping event, ‘Gifts Take Flight’, with The Estée Lauder Companies, taking place from 3 December to 12 January at Singapore Changi Airport.

 

The festive travel retail shopping experience will offer a selection of prestige skin care, fragrance, makeup and hair care products from 11 of ELC’s prominent brands.

 

These include the following: Aveda, Bobbi Brown, Clinique, Dr.Jart+, Estée Lauder, Jo Malone London, La Mer, Lab Series, MAC Cosmetics, Origins, and Tom Ford Beauty. In addition, the retailer and beauty powerhouse say they will host ‘engaging activities for travellers’.

 

The ‘Gifts Take Flight’ shopping experience will extend to iShopChangi.com via the campaign’s landing page, providing travellers with the convenience of online shopping to collect their purchases upon departure or arrival.

 

“As we launch our festive shopping engagement in our tripartite partnership with Shilla and Changi Airport Group, we can’t wait for travellers from all over the world to rediscover their love of adventure,” said Karen Housman, Senior Vice President/General Manager, Travel Retail Asia Pacific, ELC.

 

Jeff Lee, Lim Peck Hoon, and Javier Simon.

L to R: Jeff Lee, Managing Director, The Shilla Duty Free (Singapore); Lim Peck Hoon, EVP Commercial Changi Airport and Javier Simon, President Commercial, Travel Retail Worldwide, Estée Lauder Companies.

 

“Southeast Asia is a key engine of our business growth, particularly in Changi Airport which currently has the strongest passenger recovery in Asia versus the pre-covid period.

 

“For The Estée Lauder Companies, this engagement also commemorates the 30th anniversary of our travel retail business, and we are excited to continue to break new ground in retail innovation. There will be something for all travellers in the amazing collections of our coveted brands, which are cherished by consumers worldwide, for themselves and their loved ones.”

 

“The ‘Gifts Take Flight’ collaboration with Shilla and ELC solidifies our dedication in providing a memorable retail experience for travellers.

The festive travel retail shopping experience will offer a selection of prestige skin care, fragrance, makeup and hair care products.

The festive travel retail shopping experience will offer a selection of prestige skin care, fragrance, makeup and hair care products.

The retailer and beauty powerhouse say they will host 'engaging activities for travellers', including a scent pairing opportunity from Jo Malone.

The retailer and beauty powerhouse say they will host ‘engaging activities for travellers’, including a scent pairing opportunity from Jo Malone.

 

“It is a timely event that will add much excitement to the year-end festivities in Changi Airport as passengers choose novel gifts for their loved ones and themselves,” said Teo Chew Hoon, Changi Airport Group’s Managing Director of Airside Concessions.

 

“Shilla Duty Free is delighted to partner with ELC to provide an amazing omnichannel travel retail experience this holiday season,” said Jeff Lee, Managing Director, The Shilla Duty Free (Singapore).

 

“We can’t wait to welcome travellers to this shopping extravaganza, which is full of seasonal cheer.

 

“There will be something for everyone this holiday season at ‘Gifts Take Flight’ including special giveaways and opportunities for those who visit to personalise their purchases for themselves and their loved ones.”

 

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