Gisada Switzerland underlines GTR aspirations with Singapore show debut

The Ambassador Men fragrance will be a key focus for Gisada in Singapore.

In line with its objective to extend its presence in the travel retail channel, first-time exhibitor Gisada Switzerland will present its extensive portfolio to customers at the forthcoming TFWA Asia Pacific Exhibition & Conference (Stand 2-G15 Basement 2).

At the Singapore show, the fragrance house will focus on its Prestige collection with Ambassador Men and Ambassadora, and its high-end Luxury collection.

Driving awareness and distribution

“We are excited to exhibit at TFWA Asia Pacific Exhibition & Conference for the first time and showcase the bestsellers of our Prestige fragrance collection, in addition to our super-premium Luxury collection,” noted Gisada CEO Sadulla Ademi.

“Travel retail remains a gateway to the world, and going forward will play a key role in terms of our distribution, reputation and brand awareness, as we progress our strategy of growing our international footprint around the globe.”

He continued: “The Singapore show provides an exceptional opportunity to showcase our extensive fragrance portfolio, and highlight our premium brand identity.

Gisada is encouraged by the regional recovery and sees excellent growth potential for its premium portfolio in Turkey, the Arabian Peninsula, China, Japan, Indonesia and Malaysia.

“Travel retail is the perfect channel to target different customer groups and allows us to drive awareness and demand through both offline and online platforms. We are very encouraged by the regional recovery and see excellent growth potential for our business in Turkey, the Arabian Peninsula, China, Japan, Indonesia and Malaysia.’’

Ambassador Men, fronted by so-called “hot felon” Jeremy Meeks – a former gang member who found fame as a fashion model and actor when his mugshot went viral – is Gisada’s all-time top-seller.

Launched in summer 2022, Ambassador Men Intense is a richer reinterpretation of its predecessor. Its face is Italian singer and actor Michele Morrone, who gained international recognition for his role as Massimo Torricelli in Netflix drama “365 days”.

Since its creation in 2013, Gisada has steadily grown its business, benefiting from a strong presence in leading European perfumeries such as Douglas, Marionnaud, Manor and Import Parfümerie.

Last year the house partnered with Hanse Distribution to handle its travel retail business across all channels. Inflight listings to date include Emirates, Virgin Atlantic, Lufthansa, SWISS, Air Baltic, Condor and easyjet. Gisada is also present at Munich and Tel Aviv airports, in collaboration with Eurotrade and JR-Heinemann.

READ MORE: Hanse to diversify distribution channels and broaden product portfolio in 2023


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