Gisada underlines travel retail ambitions with TFWA AP Exhibition debut

By Faye Bartle |


Gisada Ambassadora.

Gisada Switzerland is presenting its luxury fragrance portfolio to travel retail customers at the 2023 TFWA Asia Pacific Exhibition & Conference in Singapore, as the company strives to grow its presence in the channel and further expand in the region.
At the Singapore show, which opens tomorrow (Tuesday 9 May), the focus will be on the Prestige collection, namely Ambassador Men, Ambassadora, as well as the Luxury collection featuring five distinctive fragrances.

Ambassador Men is Gisada’s all-time top-seller. It’s fronted by Jeremy Meeks, a former gang member who found fame as a fashion model and actor when his mugshot went viral.

A richer interpretation of the original, Ambassador Men Intense, launched last summer, has Italian singer and actor Michele Morrone as its ‘face’. He’s best known for his role as Massimo Torricelli in Netflix drama 365 days.


Gisada Iris and Gisela Ambassador Intense, which is fronted by Italian singer and actor Michele Morrone.

Giasda was established in 2013 and has steadily grown its business over the years, boosted by a strong presence in leading European perfumeries such as Douglas, Marionnaud, Manor and Import Parfümerie.

In 2022, the company partnered with Hanse Distribution to handle its travel retail business across all channels.

Inflight listings to date include Emirates, Virgin Atlantic, Lufthansa, SWISS, Air Baltic, Condor and EasyJet.

Gisada is also present at Munich and Tel Aviv airports, in collaboration with Eurotrade and JR-Heinemann.


Gisada is exhibiting the bestsellers of its  Prestige fragrance collection in addition to its Super Premium Luxury collection at the TFWA Asia Pacific Exhibition & Conference in Singapore. 

“We are excited to exhibit at TFWA Asia Pacific Exhibition & Conference for the first time and showcase the bestsellers of our Prestige fragrance collection in addition to our Super Premium Luxury collection,” said Gisada CEO Sadulla Ademi.

“Travel retail remains a gateway to the world, and going forward will play a key role in terms of our distribution, reputation and brand awareness, as we progress our strategy of growing our international footprint around the globe.

“The Singapore show provides an exceptional opportunity to showcase our extensive fragrance portfolio, and highlight our premium brand identity,” he continued.

“Travel retail is the perfect channel to target different customer groups and allows us to drive awareness and demand through both offline and online platforms.

“We are very encouraged by the regional recovery and see excellent growth potential for our business in Turkey, the Arabian Peninsula, China, Japan, Indonesia and Malaysia.’’

Ademi will be available to meet on the stand (booth 2-G15 basement 2) along with Dennis Holst, Business Development Director, Hanse Distribution.

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