Go Travel earmarks Asia Pacific region for further travel pillows growth

By Trbeditor |

The power of three: Go Travel will present its new travel pillows strategy at the Singapore show.

Go Travel will unveil a new travel retail strategy, new product design developments, and a revamped trade show stand at the forthcoming at TFWA Asia Pacific Exhibition & Conference in Singapore.

“We are delighted to be returning to the TFWA Asia Pacific showcase after a three-year hiatus,” noted Go Travel VP of Sales Denz Van der List. “This time around we have a new retailer-led strategy to share with existing and new travel retail partners, and we look forward to sharing in more detail our focus on ‘right product, right place, right price’ for our travel pillows.”

READ MORE: Premiumisation in focus for Go Travel with new Ultimate 3.0 travel pillow

Growing travel retail demand

Go Travel’s new three-tier travel pillows strategy incorporates three differentiated elements. Memory ZZZs is described as an affordable entry-level product, with a focus on value for money. Memory Dreamer is a mid-level product, combining contemporary design and comfort. The company’s Ultimate 3.0 is a premium product, offering a luxurious feel and high-end design details.

The company will also share its ‘right product, right place, right price’ approach, and showcase its new branding-led ad campaign.

“We have been working closely with our local distribution partner CDB Group in Australia and our team in Hong Kong,” Van Der List explained. “Our focus is on growing Go Travel’s travel retail network with strong, experienced partners in key regions across the Asian territory.”

He continued: “There is a demand for Go Travel’s assortment in Asia Pacific as we have received many inquiries since the last time we were in Singapore. It is a market with significant opportunities for continued growth that will further strengthen our global brand position.”

In Singapore Go Travel’s stand will showcase its latest branding-led ad campaign. The company’s new Ultimate 3.0 video campaign will also play on a large back wall screen, highlighting the brand’s luxury offer.

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