The Gucci Beauty pop-up is running until 31 December.

Coty’s Gucci Beauty has launched a festive pop-up in partnership with King Power at the travel retailer’s Rangnam duty free downtown store in Phaya Thai, Bangkok.

The activation, which is running until 31 December, marks a new chapter in the #GucciBeautyWishes campaign.

It is designed in the style of a ‘mesmerising night garden’, and has a variety of initiatives to engage consumers.

Inside is an array of the luxury brand’s most popular fragrances, namely the Gucci Flora, Gucci Bloom and Gucci Guilty ranges.

There’s also a make-up counter, at which shoppers can discover Gucci Beauty’s makeup products, along with an augmented reality (AR) tool for virtual try-on.

Shoppers can step inside to discover Gucci Beauty’s most popular fragrances, including Gucci Flora.

This is complemented by the chance to experience in-person makeup consultations utilising Gucci Beauty’s limited edition Holiday makeup range.

The Alchemist’s Garden collection of luxury fragrance, including the latest creation, A Floral Verse, is also on display.

A fragrance bar and make-up counter surprise and delight consumers.

At the fragrance bar, consumers can discover the ‘art of layering’ and create customised scent combinations with the collection’s eau the parfum, perfumed oils and waters.

Omnichannel touchpoints, gift-wrapping and engraving services further enhance the experience.

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