In October 2022, Guerlain Travel Retail China officially opened its first Ultimate Boutique at the cdf Haikou International Duty Free Shopping Complex in Hainan in addition to the Maison’s Orchidée Black Facialist Suite; created exclusively for CDFG.

 

To coincide with the opening of the new suite, the Parisian beauty brand has developed an exclusive facial treatment, combining Blackimmune technology ‘with the power of cutting-edge gestures and energetical stones’, said the brand.

 

“An ultimate experience for advanced immunity, new-found vitality, renewed energy and enhanced natural beauty.”

 

After performing a skin cleansing, the Guerlain Beauty Expert deeply exfoliates the skin, before applying the Orchidée Impériale Black products. The massage is then performed with stone quartz mushrooms and rollers, for deeper pressure movements, and specific gestures focused on pressure points.

 

“Long-time kept secrets, the millennia stones are recognised for their unlimited powers on drainage, detox, firming, relaxation and one’s global energetical harmony,” added the brand.

 

 

At the Ultimate Boutique, Guerlain showcases what it describes as its ‘crown jewel’; a 17-piece Haute Parfumerie line, L’Art & La Matière, alongside candles and diffusers.

 

Orchidée Impériale skincare products take centre-stage within the dedicated space designed for Guerlain’s skincare & make-up portfolio, in addition to the famed Rouge G lipsticks which can be personalised through a selection of cases.

 

“Rouge G offers a huge variety of shades and textures to our clients,” said the brand. “It’s where lip personalisation starts.”

 

But this is not the only opportunity to offer customers the personal touch. Each L’Art & La Matière fragrance can be adorned with a ‘variety of arrangements’.

 

“A personalised bottle is not an accessory, but rather the ultimate expression of perfection,” said Guerlain. “The customisation experience offers a myriad of beautiful materials and colours dear to the house of Guerlain.

“They are crafted with care in Guerlain boutiques at the hands of perfume experts, who uphold this house-exclusive art of customisation. The plate placed on top of the bottle stopper can be chosen from among more than 10 iconic versions.”

 

To ensure that the bottle is unique down to the last detail, colour options of gold, black, blue, red, pink or green are available for the thread, as well as a choice of either gold or black for the tassel.

 

Bottles can also be engraved with initials, a name or a short message. Kept for oneself or presented to a loved one, a personalised L’Art & La Matière bottle is a unique object, made to last for many years.