Heinemann Tax & DF unveils Moët & Chandon innovation
By Andrew Pentol |
Heinemann Tax & Duty Free and Moët Hennessy are offering customers passing through Sydney Airport a ‘unique gifting experience’ with the launch of a new Moët & Chandon innovation.
Travellers are invited to mark the festive period and French Art de Vivre (French art of living) at Sydney Airport’s T1 international terminal until the end of December.
The Moët & Chandon machine enables shoppers to personalise any sized bottle with names or personal messages.
SHARING WISHES
A greeting bar/postcard-writing counter invites travellers to share wishes from Sydney Airport to the World.
The product launch follows the opening of a new Moët Hennessy space at Heinemann Tax & Duty Free in the airport last year.
Spread across a 7m x 4m space, available brands include Moët & Chandon, Veuve Cliquot, Krug, Dom Perignon and Ruinart. A wide assortment of limited editions and a travel retail exclusive line form part of the offer.
Richard Goodman, Heinemann Australia Managing Director said the new machine, among other products within the dedicated Moët Hennessy space delivered value and choice and surprised customers at the same time.
He added: “As one of the world’s most iconic champagne brands, we’re thrilled to work with Moët & Chandon and continue to offer passengers a new, innovative and personalised shopping experience.”
Heinemann Australia operates 10,000sq m of retail space in T1, Asia Pacific’s largest standalone airport duty free store.
-
Asia & Pacific,
Alcohol insights: Conversion up, spend down in Q4
-
Asia & Pacific,
Heinemann Asia Pacific makes breakthrough in New Zealand at AKL
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.