Retailer Gebr. Heinemann has launched its Heinemann Harmony programme at Sydney Airport where passengers can donate to charity at strategic in-terminal locations.

The permanent donation units offer tap-and-go contactless payment options, allowing customers to give to the charity of their choice. Cash options are also integrated.

Three charitable organisations are part of the initiative: Look Good Feel Better, Starlight Children Foundation and Gotcha4Life.

They focus on cancer patients, seriously ill children and mental ill health respectively. 

Heinemann Australia said the collective focus on wellbeing and inclusivity reflects its own diversity, equity, inclusion and belonging (DEIB) strategy.

As part of the initiative, Heinemann is running in-house activities such as staff sales, where a portion of revenue will be donated to the organisations. 

“Heinemann Harmony was launched internally in 2022 and we have previously worked with these organisations through various marketing and fundraising initiatives,” said George Tsoukalas, Heinemann Australia Managing Director.

“We are delighted to be partnering with them again for a good cause. This effort allows us to show how we are the most human-centric company in global travel retail.”  

Carol Kavurma, General Manager of the Cancer Patients Foundation and Look Good Feel Better, added: “We are very grateful to be partnering with Heinemann for this fantastic initiative. 

“Heinemann Harmony will provide essential funding to allow us to deliver our empowering and confidence boosting programme to more Australians undergoing cancer treatment, free-of-charge.”

Louise Baxter, Starlight CEO, commented: “Starlight relies on the community to keep its vital hospital programmes running seven days a week. 

“We’re excited to see Heinemann Harmony units roll out at Sydney Airport, enabling travellers to help us bring happiness to sick kids when they need it most.

Belinda Elworthy, CEO at the Gotcha4Life Foundation, said: “We are delighted to be a partner of the Heinemann Harmony programme that will allow us to expand our Mental Fitness programs in schools. 

“This means we can equip more young people with the tools to face life’s ups and downs.”

Earlier this month, Heinemann returned to Singapore Changi Airport after an eight-year absence with the opening of a Chloé fashion boutique.