Heinemann returns to Changi after eight-year hiatus with Chloé store

By Kristiane Sherry |

new Chloé store at Changi with Heinemann

Heinemann’s new store at Changi is the retailer’s first at the airport for eight years.

Retailer Gebr. Heinemann has returned to Singapore Changi Airport after an eight-year absence with the opening of a Chloé fashion boutique.

The new store is located in Changi’s Terminal 2 transit area, and is the luxury brand’s first in the airport. 

Stocking fashion, leather goods, shoes and accessories, the boutique opening coincides with the launch of the Fall Winter 2023 collection.

A ribbon-cutting ceremony with representatives from Chloé, Heinemann and Changi Airport Group officially opened the boutique. 

The store is dedicated to the brand’s founder, Gaby Aghion, and former creative director, Gabriela Hearst.

Aghion Egypt birthplace is reflected in the warm desert palate, while Hearst’s Uruguay roots are echoed through its earthy, textured tones. 

Tactile, natural materials are used throughout, including wood and other natural fibres. 

Artisanal furnishings are used to reinforce the concept that quality objects can be reused for a lower environmental impact. Chloé won B Corp certification in October 2021. 

Heinemann ‘delighted’ at Changi return

“We are delighted to be back at Changi Airport, as the retail partner of a brand as desired and as committed  to their values as Chloé,” said Heinemann Asia Pacific CEO, Marvin von Plato.

“I’m proud to see our fashion and accessories portfolio in the region growing from strength to strength, building on our revamped offer in Sydney Airport, both in the international and domestic terminals.

“We are grateful  to the Chloé team for their trust and collaboration in this partnership.” 

Victor Chan from Heinemann Asia Pacific, Teo Chew Hoon from Changi Airport Group, and Candice Wang from Chloe celebrate the opening.

Heinemann’s return to Changi follows similar activity at Düsseldorf. In September, the retailer opened four stores at the airport after a decade-long break from the hub.

Earlier this year, the retailer said it was on track to deliver a “significant” share of its sales from sustainable products.

“In our view, the notion that businesses cannot be both green and profitable is outdated,” said Saskia Möller, Heinemann’s Director Compliance & Corporate Responsibility.

“The key is to implement well-thought-out and strategic sustainability measures that align with the company’s goals and values.

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