Heinemann stages new luxury universe at SYD

By Luke Barras-hill |

The new store has been reimagined through modern, arresting design cues that complement a revered assortment of contemporary luxury brands.

A slew of prestigious brands are now available to shoppers at Sydney Airport (SYD) Terminal 1 courtesy of Heinemann Australia, as the travel retailer today (16 Feb local time) unveiled its new luxury beauty, fashion and accessories store.

Boasting an acclaimed assortment of fragrances, skincare, makeup, watches, jewellery and now fashion and accessories, the new Heinemann Tax and Duty Free environment brings labels such as Kenzo, Chloé, Lanvin, MM6 Maison Margiela, Chanel Espace Parfum, Penhaligon’s, Kylie Cosmetics and the La Prairie Art of Beauty Suite exclusively to Australian airport retail.

The watches & jewellery range has been expanded, with entrances from Piaget, Hublot, Breitling, Qeelin and Messika, many of which can be found for the first time in an Australian airport.

As part of a substantial renovation of SYD’s luxury quarter, Heinemann has broadened its beauty footprint to house a fuller array of brands, with experiential and boutique spaces for La Prairie, Kylie Cosmetics, Fresh, Chloé, Hermés Beauty, Burberry and Acqua di Parma.

Luxury: A tale of aesthetics and ambience 

Meanwhile, click-and-collect and shop-and-collect services foster convenience for travellers who can choose to purchase online or instore and pickup their items at a designated Heinemann pick-up counter.

Heinemann was awarded a 10-year contract renewal of its duty free concession in 2019.

The new Heinemann Tax & Duty Free experience, a key pillar of SYD’s newly revamped Terminal 1 luxury precinct, boasts leading international beauty, watches & jewellery and fashion & accessories brands. The passenger journey is shaped by bold, elegant sightlines, underpinned by a strong sense of place that evokes Sydney’s alluring coastline. First-to-Australia and travel exclusive labels greet travellers at every turn as they navigate the airport’s impressive luxury boutique lineup.

The travel retailer has been operating at SYD since 2015 when it won the master duty free concession to manage nearly 10,000sq m of commercial space.

George Tsoukalas, Managing Director, Heinemann Australia, said in a statement: “We are delighted to bring in an array of new and exclusive brands and travelling experiences for our customers.

“With our new stores, complementing our existing world-class wines and spirits, confectionery and local products assortment, Heinemann at Sydney Airport is a shopping destination not to be missed.”

Shoppers can avail of click-and-collect and shop-and-collect services, with the ability to purchase online or instore for collection at a dedicated Heinemann pick-up counter.

Mark Zaouk, Executive General Manager of Commercial, SYD, added: “In 2019, we set out to change the face of luxury at Sydney Airport and I’m delighted to see our vision come together with the completion of Heinemann’s new store.

“Meticulous work has gone into creating a luxury shopping destination worth arriving early for, from the layout and design of the new precinct to the superior experiences available in each of the luxury stores.

George Tsoukalas, Managing Director, Heinemann Australia.

“International travellers can look forward to curated brand, culinary and luxury experiences, as we continue to innovate and position Sydney Airport as a key player on the world stage of luxury.”

The Heinemann Tax & Duty Free store adds to the increasingly formidable luxury brand menu available at SYD’s luxury quarter at the T1 International Terminal.

In December, Louis Vuitton opened its first travel store in the southern hemisphere at SYD.

Seventeen concessions (Balenciaga, Bottega Veneta, Burberry, Bulgari, Celine, Dior, Gentle Monster, Gucci, Hermès, Loewe, Louis Vuitton, Moncler, Prada, Rolex, Saint Laurent, Tiffany & Co. and Valentino) have been opened since SYD phased in the first wave of directly leased units last year.

Two more shops (Cartier and Versace) are scheduled to open in mid-2023, the airport has confirmed to TRBusiness.

Once complete, it will bring the total number of luxury boutiques to 19 over 2,700sq m of space.

Stay close to TRBusiness for more comment and reaction on the opening…

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