Heinemann AsPac’s ‘Sweet Dreams’ confectionery concept reopens at HKIA

By Luke Barras-hill |

Heinemann Asia Pacific secured the rights to operate its ‘Sweet Dreams’ confectionery concept at HKIA in 2017.

As expected, Heinemann Asia Pacific has reopened its ‘Sweet Dreams’ confectionery stores at Hong Kong International Airport (HKIA).

It marks the first time since March 2020 that all of the travel retailer’s shops are operational in the region.

Sweet Dreams made its debut in July 2018 after Heinemann won the concession rights in September 2017.

The stores boast a novel blend of interactive displays and playful, eye-catching colours that appeal to young and older consumers alike and carries a varied assortment, from international to local brands such as Royce Chocolate from Hokkaido and an expanded TWG assortment.

“We are delighted to bring back a sense of fun and excitement to passengers travelling through Hong Kong International Airport as they start travelling again,” said Heinemann Asia Pacific Chief Operating Officer Johannes Sammann.

“We are also happy to extend our partnership with Hong Kong International Airport, reaffirming our commitment to this key regional market, and we look forward to being part of the airport’s vibrant retail offer. On a personal note, we are also thrilled to welcome back so many Heinemann team members to our business, with nearly our entire team made up of former colleagues.”

Alby Tsang, Head of Retail & Advertising at Airport Authority Hong Kong, added: “We are pleased to have Heinemann’s reopening to drive the momentum of our commercial recovery. We have conducted extensive renovations to our retail precinct in Hong Kong International Airport during the pandemic and we are ready to welcome passengers back with a refreshed offer, and Sweet Dreams plays a strong role in injecting excitement into our retail experience.”

Read more: Heinemann retail at €3.1 billion; Group turnover up 81%


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