On 28 June, Helena Rubinstein Travel Retail Asia Pacific and Ruiwen She Power, a leading Chinese female education platform, hosted a career building workshop for 20 young women in Hainan at its Powercell event located in the Sanya Edition hotel.
The 25,000 ft Powercell event space also invited 150 travellers from 25-28 June to discover Helena Rubinstein’s ‘strong brand heritage and its cutting-edge products’.
The 20 young women, including social media influencers and those from local universities, came together at the Helena Rubinstein Powercell event to be inspired on ‘dreaming big and pursuing the career of their dreams’, said the brand.
With the theme “Beauty is Power”, activities included a professional look beauty workshop, a business portrait service, and a career coaching session by recruitment professionals.
“By encouraging these young women to define themselves as self-expressive individuals, the workshop aimed to equip this next generation of leaders with the skills needed to shine,” said Helena Rubinstein TR.
The journey continued at a French-style Helena Rubinstein garden glasshouse, specially designed to emulate the opulence of the iconic Powercell Youth Reinforcing Serum.
‘EXCLUSIVE EXPERIENCES’ FOR 150 TRAVELLERS
It was here that 150 travellers were invited to discover more about Helena Rubinstein’s Powercell Youth Reinforcing Serum. Visitors could enjoy exclusive experiences such as a beauty master class, an indulgent 30-minute hand massage with Helena Rubinstein’s products, a one-on-one skin consultation service and a photoshoot.
“For many young Chinese female students and fresh graduates, finding their own career paths can be confusing and often times challenging,” said Daisy Qiu, CEO of Ruiwen She Power.
“For that reason, Helena Rubinstein Travel Retail Asia Pacific has done something truly special today in giving back to young talents in Hainan. It’s been a pleasure for Ruiwen She Power to support them for this cause, and we hope to provide more opportunities like this across other regions.
“At Helena Rubinstein, we are fully committed to women empowerment,”said Petrina Kho, General Manager of Helena Rubinstein Travel Retail Asia Pacific.
“Our collaboration with Ruiwen She Power is a perfect demonstration of how we boldly push forward to shape a more meaningful and aspirational future through beauty for young women.
“Through our workshop with 20 young female future leaders, we hope they will inspire more women to work towards a future with opportunities opened according to talent, not gender.”
Asia & Pacific,