Hennessy Cognac has opened a new shop-in-shop in Terminal 1 of Singapore Changi Airport in partnership with Lotte Duty Free and Changi Airport Group (CAG), spotlighting The Singapore Edition, which joins The Spirit of Travel Collection.

 

The new activation promises to deliver ‘the ultimate expression of Hennessy’s savoir-faire’ and offers shoppers at Changi an opportunity to explore the world of Cognac in a ‘true playground of discovery’.

 

At the new installation, the LVMH-owned Cognac brand showcases the latest addition to the Hennessy X.O. The Spirit of Travel Collection; The Singapore Edition.

 

The collection, which has been created exclusively for travellers, pays tribute to five iconic holiday destinations; Paris, Hainan, Macau, Hong Kong, and now, Singapore.

 

The new sku celebrates the first shipments of Hennessy to Singapore in 1893, and features the city’s major landmarks on its limited-edition packaging.

 

Those which feature include the Botanic Gardens, the Supertree Grove at Gardens by the Bay, the ArtScience Museum in the Marina Bay Sands resort, the Maritime Experiential Museum featuring models of trading ships, and luxury shops on Orchard Road.

 

Tastings of Hennessy VS, Hennessy VSOP, James Hennessy and Hennessy XO are available on request during peak hours.

 

Those which choose to purchase from the portfolio are able to customise the neck of the decanters, decorating them with Singapore-themed metallic charms featuring a com-bination of medallions and an engraving of the iconic Merlion.

 

Sense of Place stickers featuring the Marina Bay Sands hotel are available to add to travellers’ luggage and the full suite of accessories can also be turned into luggage tags stamped with the date of the first Hennessy shipments to the ‘Lion City’.

According to Hennessy, for Cognac connoisseurs and collectors, the opportunity to purchase Hennessy Paradis and Richard Hennessy – two of the brand’s most sought-after and rarest expressions – is a major reason for visiting the Hennessy Shop in Shop at Singapore Changi.

 

Laurent Boidevezi, President of Moet Hennessy Asia Pacific, Travel Retail and Private Sales, said: “The Hennessy Shop in Shop at Singapore Changi aims to recruit a new generation of travellers to the brand by blending Hennessy’s timeless craftsmanship and heritage with the captivating Spirit of Travel, leveraging the icons that make Singapore such a popular and world-class destination.

 

“The space is both intimate and engaging, tapping into an increasing demand for unique experiences and personalization in travel retail. We hope that our customers will take home a sense of our distinct craftsmanship and a memorable taste of Singapore while selecting Hennessy rare blends or enjoying an exclusive sampling of cognac during their shopping experience.”