Airport Authority Hong Kong is inviting all interested parties to an open tender for its bookstore concessions covering 13 outlets located in both Terminals 1 and 2 in two licences, covering a total retail space
of 1,361sq m.
HKIA says that the bookstore outlets in both terminals are strategically located in high traffic areas around major boarding gates, key concourse zones, as well as non-restricted areas and books, magazines and newspapers have always been among the top-selling items for travellers and visitors at HKIA. According to a passenger survey conducted by the Nielsen Company in March 2009, each overseas customer spent an average of over HK$120 ($15.48) at bookstores at HKIA. Furthermore, 55% of local departing passengers surveyed purchased books, magazines, or newspapers at the airport.
HKIA served a total of 48.6m passengers in 2008 and according to the Nielsen survey, over 50% of these passengers are business professionals and over 80% of overseas departing or arriving passengers have attained college/university or above education levels. HKIA says that the high concentration of educated professionals helps explain the popularity of reading material amongst shoppers at HKIA.
The tender is scheduled to close on September 18, 2009 at 11am Hong Kong time and tender documents are available by post, or can be collected from the offices of Airport Authority Hong Kong. For more details, email: [email protected], or contact Ms Lai at 852-21833296 or Ms Fong/Mr Cheung at 852-21833200.
Asia & Pacific,
Asia & Pacific,