Horizon powers APTRA study on Asia Pacific emerging market DF&TR spends

By Luke Barras-hill |

Taiwan-visitors-tension

The study will dissect the purchasing habits of Korean, Malaysian, Thai, Singaporean and Taiwanese travellers.

The Asia Pacific Travel Retail Association (APTRA) will release new research unboxing the spending habits of non-Chinese emerging market travellers.

Entitled ‘Tomorrow’s Duty-Free Customers: Emerging Asia Pacific Source Markets’, the report leans on Horizon Consumer Science’s Travel Retail Catalyst Study (TRaCS) and is *free to access for APTRA members.

The study focuses specifically on passengers from South Korea, Malaysia, Thailand, Singapore and Taiwan and profiles in detail the characteristics of each travel market.

Insight covers customer demographics, shopping priorities, purchase motivations, product category penetration, favourite brands, the appeal of travel exclusives and demand for independent versus group travel itineraries.

RESULTS TO REVEAL AT INSIGHTS SEMINAR

It is specifically intended to shine the light on non-Chinese Asia Pacific markets, as while it is recognised that Mainland China accounts for 12% of international passenger traffic and 44% of airport travel spending, there are other nationalities of significance such as Japanese and Indians.

However, Chinese, Indian and Japanese travellers do not qualify as ‘emerging’ as they are from source markets in which spend per capita and travel volumes are on a dual upward trajectory.

APTRA-Horizon-APAC-insight

Click to enlarge.

Topline results from the research are due to be presented by Horizon Consumer Science COO Michael Feely at the APTRA Insights Seminar later this month (21 November). This will take place at the KPMG Clubhouse in Singapore.

APTRA in association with the Duty Free World Council released the first Economic Impact Report of Duty Free and Travel Retail in Asia Pacific at the Trinity Forum in Doha, as reported on TRBusiness.com and via Twitter.

*Members can access the report via the ‘Members only’ section of the APTRA website here: www.aptra.asia.

 

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