İGA eyes lift in non-aeronautical revenue’s share of total income

By Luke Barras-hill |

Istanbul Airport operator İGA Havalimani İşletmesi has identified increased commercial revenue per passenger as a positive to have emerged from the Covid-19 crisis.

Despite the disastrous impact on worldwide airport commercial revenues, the Turkish airport operator has reported rises in per-passenger duty free and F&B sales, with plans to introduce more options for shopping, entertainment and leisure in the future.

“Currently, aeronautical revenue accounts for 55% of total revenue with non-aeronautical revenue comprising 45%,” Kadri Samsunlu, CEO, İGA told TRBusiness in an exclusive interview for the July/August e-zine.

“Moving forward, we are expecting aeronautical and non- aeronautical revenue to account for 50% each.

“When business is back, travellers will continue to like our retail mix even more. Results during the pandemic confirm that.”

Kadri Samsunlu, CEO, İGA.

PHYSICAL/DIGITAL IMMERSION

Ninety-one sub-branded stores and 33 duty free stores feature within a commercial zone spanning around 53,000sq m at the airport, which finally opened its doors in April 2019.

As reported, the operator has revealed a new digital marketplace called ‘istbuy’ featuring augmented reality and artificial intelligence led technology that allows passengers to order products via the İGA Uçur concept.

Passengers will be exposed to commercial campaigns and special product information via screens in all shops and can interact using mobile devices and indoor navigation services, which in turn can tailor and adapt purchasing suggestions accordingly.

Other services include a digital wallet feature, beacon-supported technology and an AI-powered chat bot.

The new platform’s creation has been influenced by the increased trend towards integrating digital and physical retail experiences, with İGA outlining several initiatives to ensure the latter in particular is not neglected.

GREEN THINKING

Yesterday (24 August), the airport announced its commitment to airport decarbonisation and tackling CO2 emissions in line with the ‘ACI Net Zero 2050’ pledge, joining 238 other airports in the process.

Istanbul Airport has carried out a number of measures to assist it in achieving the goal, including ISO 50001 Energy Management System installation; energy efficiency audits; ISO 14064 Greenhouse Gas Management System installation; afforestation studies; the use of electric vehicles; and installing vehicle charging stations.

Istanbul Airport handled eight million departures in 2020 and is forecast to hit nine million in 2021. Source: m1nd-set Top 10 Airports in 2021 based on a combination of actual passenger traffic data (Jan-Jun) courtesy of the B1S platform and forecast departures for full year 2021.

In addition, Istanbul Airport has announced a commitment to Hydrogen fuel usage for heating and transportation; carbon capture technologies; solar power plant installations; renewable energy purchasing from the electricity network; and the use of bio-diesel in heavy vehicles.

Olivier Jankovec, Director General of ACI Europe, stated: “I sincerely congratulate Istanbul Airport for its participation in the collective agreement we have formed with airports across Europe and the world to achieve the ‘Net Zero CO2’ emission value by 2050.

Revenues at Istanbul Airport rose by 27% in the first half of 2021 compared with the second half of 2020.

“Despite the serious challenges our industry has been facing due to the Covid-19 crisis, airports continue to prioritize climate action, and this statement is proof of that.”

For the full interview with Kadri Samsunlu, CEO, İGA, click here.

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