Jägermeister Tattoo is available in key Chinese airport locations through CDFG.

Mast-Jägermeister has partnered with China Duty Free Group (CDFG) to introduce the limited-edition Jägermeister Tattoo into Asia Pacific travel retail.

Only 20,000 bottles have been made available in the channel. They are available exclusively through CDFG in key Chinese airport locations, including Beijing, Guangzhou, Hainan, Hong Kong, Macau and Shanghai.

The bottle design was created by German artist Lennart Menkhaus, well known for his high-contrast colour palettes, analogue brushwork, and ultra-modern surf, ocean and skate-inspired art.

The Jägermeister Tattoo edition showcases the Japanese art of Irezumi and Wabori style tattoos, alongside the visual identity of the brand.

The original artwork depicts a bold, dynamic stag leaping through mist, framed within the Chinese word 野格 (Ye Ge), the Chinese pseudonym for Jägermeister, meaning wild character.

Jägermeister Tattoo joins Jägermeister, Jägermeister Manifest, Jägermeister Cold Brew Coffee and the latest addition, Jägermeister ORANGE, on-shelf in travel retail.

Mast Jägermeister SE Vice-President Global Travel Retail Tobias Witte commented: “This exciting collaboration brings to life the Jägermeister symbol through ancient Asian art. We have designed this striking new bottle to celebrate the melding of Jägermeister and the Asia Pacific region. We expect this highly collectable bottle to have huge appeal in the market.”

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