Jewel Changi Airport houses Disney 100 merchandise and promotions

By Luke Barras-hill |

Guests visiting Jewel in outfits inspired by Disney characters were entitled to free entry at the Canopy park from 13-15 January.

A range of Disney-themed activities and retail offers are available to travellers visiting Singapore’s Jewel Changi Airport in a tribute to almost 100 years of The Walt Disney Company.

Jewel Changi visitors can discover toys, stationery, homeware, apparel and more from the Year of the Rabbit Tsum Tsum pop-up shop at Jewel’s Basement 1, which is open from mid-January through February.

They can redeem a complimentary set of Year of the Rabbit Tsum Tsum red packets with a minimum spend of S$80/US$61 in a single receipt, while stocks last.

After the activation ends, it will be turned into ‘The Wonder Store’ featuring Disney 100-influenced goods from Disney, Pixar, Marvel and Star Wars.

Select Jewel stores* will complement this approach by retailing Disney-themed products; from apparel, footwear and jewellery, to leathergoods and stationery, with some offering concurrent promotions.

As part of the activities, shoppers at Jewel Changi or 15 CapitaLand malls hosting Year of the Rabbit festivities are in with the chance to win an all-expenses paid trip for four to Hong Kong Disneyland.

Photo opportunities

The opportunity accompanies a number of other entertainment activities to celebrate Disney’s 100th anniversary this year.

At the Shiseido Forest Valley, visitors and Disney fans can walk through a Disney 100 archway and take photos in front of a four-metre tall platinum stature of Mickey Mouse.

Visitors to Jewel Changi can shop at the Disney-themed Year of the Rabbit Tsum Tsum pop-up store at Basement 1.

To mark the opening weekend (13-15 January), Jewel Changi visitors were treated to a choreographed six-minute light and sound show at the HSBC Rain Vortex, surprise appearances from well-loved Disney characters and meet-and-greet sessions at the north entrance.

Visitors will be able to watch a shorter version of the Disney 100 Light & Sound Show from 16 January to 9 April.

Ten interactive photo locations at the Shiseido Forest Valley and Canopy Park take inspiration from the films and shows of Disney, Marvel, Pixar and Star Wars, running from 12 January to 9 April.

Visitors will be able to watch a shorter version of the Disney 100 Light & Sound Show at Jewel Changi’s HSBC Rain Vortex from 16 January to 9 April.

These photo spots include scenes from Mickey Mouse’s debut film Steamboat Willy in 1928 – the first Disney animation with sound – plus Winnie the Pooh (1977), Lion King (1994), Encanto (2021), Toy Story (1995), Up (2009) and Inside Out (2015).

James Fong, CEO of Jewel Changi Airport Development, said: “Creating wonderful memories for all our visitors continues to drive us at Jewel. Disney inspires us to offer our guests more opportunities to bond with their friends, family and loved ones.

“We are proud to be bringing a touch of Disney’s iconic stories and characters to travellers, fans and families in Singapore to create delightful memories together.

“We are also grateful for the support of the Singapore Tourism Board to present the unique range of Disney 100 displays at Jewel.

“It is our wish that every guest to Jewel, both local residents and travellers alike, will enjoy themselves and find time to come back again during the year. Be our guest and assemble at Jewel to create your special Disney moment soon.”

In collaboration with Singapore Tourism Board, four other photo spots named ‘Little Wonders of Singapore’ are said to highlight ‘intriguing elements of Singapore’.

Keith Tan, Chief Executive, Singapore Tourism Board, added: “Since 2016, our collaborations with The Walt Disney Company have given us the opportunity to bring joy and happiness to Disney fans and families from across the globe.

“We invite both locals and overseas visitors to enjoy the special activities that pay tribute to Disney’s iconic storytelling at Jewel, which are among a series of new and refreshed events that Singapore will offer in 2023.”

*Charles & Keith, Chow Tai Fook, Coffee Bean & Tea Leaf, Cotton On Kids, Crocs, Hallmark, Klosh, My Greatest Child, Pandora, SK Jewellery, Times Junior, Uniqlo, Xpressflower.com, Zara.

Middle East

MEADFA Conference 2024 ‘heading to Abu Dhabi on 17-19 November’

This year’s Middle East & Africa Duty Free Association (MEADFA) Conference will take...

International

DFWC Q1 2024 KPI Monitor indicates rise in duty free impulse purchases

Impulse purchasing within global duty free is on the rise, according to the latest Duty Free...

Asia & Pacific

Avolta details “bold and ambitious” goals to grow its APAC business

With a number of key developments coming to fruition, including its operations at Wuhan Tianhe...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend