Jo Malone London unveils limited-edition Brit Marmalade collection

By Andrew Pentol |

The collection comprises Tangy Rhubarb, Rose Blush, Orange Peel, Elderflower Cordial and Blackberry & Bay 30ml Colognes.

Jo Malone London has introduced a new limited-edition collection inspired by ‘nostalgic scenes and marmalade dreams.’

The collection, comprising Tangy Rhubarb 30ml Cologne, Rose Blush 30ml Cologne, Orange Peel 30ml Cologne, Elderflower Cordial 30ml Cologne and Blackberry & Bay 30ml Cologne is available in select airport and downtown duty free boutiques in Asia Pacific.

Jo Malone says the rhubarb brings a characterful heart to the Tangy Rhubarb fragrance, which is complemented by orange and a note of cedarwood.

The Rose Blush fragrance features ‘vibrant basil’ and a ‘juicy note’ of lychee which adds a modern twist to this floral scent.

Warm woods are blended with orange to create the Orange Peel fragrance, with quirky natural rhubarb adding an enticing appeal to this fresh take on the classic marmalade, according to Jo Malone.

SCENT OF DELICATE ELDERFLOWER BUDS

Complemented by notes of hawthorn and tart, summer-green gooseberries, Jo Malone says the Elderflower Cordial fragrance captures the scent of delicate elderflower buds harvested on a cloudless morning.

The new Jo Malone limited-edition Brit Marmalade collection is available in select airport and downtown duty free boutiques in Asia Pacific.

All four fragrances pair perfectly with Jo Malone London’s fruity scent, Blackberry & Bay, which has a burst of deep, tart blackberry juice, blending with a fresh note of just-gathered bay and brambly woods.

Celine Roux, Global Head of Fragrance, Jo Malone London said: “Using seasonal fruits to create homemade preserves that you can gift to family and friends seems like such a quintessentially British pastime.”

New bottle designs have been created exclusively for this collection, inspired by the shape and detailing seen on vintage marmalade jars.

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