Karen Housman takes on Senior VP role for Estée Lauder Companies in Asia

By Charlotte Turner |

The Estée Lauder Companies has appointed Karen Housman as Senior Vice President/General Manager, TR APAC – effective 1 July this year – reporting directly to Javier Simon, President, Commercial, Travel Retail Worldwide and will be based in Singapore.

 

Housman will be responsible for driving growth and profitability for ELC’s travel retail business across Asia Pacific, overseeing a large portfolio of brands with a seasoned team ‘to build on and capture new opportunities within the region’, said ELC, while tasked with delivering best in class consumer experiences.

 

“With over 20 years’ experience in the beauty industry in both travel retail and local markets, her deep knowledge of luxury skin care and fragrance, store design, sales, and marketing, along with her keen understanding of international business and of our key Asian consumers, Karen is uniquely positioned to lead Travel Retail’s APAC region to continued success,” said Israel Assa, Global President, Travel Retail Worldwide, The Estée Lauder Companies.

 

As reported, Assa was promoted to Global President in March this year, taking over from industry stalwart, Olivier Bottrie.

 

Karen Housman has over 20 years experience in the beauty industry.

Karen Housman has over 20 years experience in the beauty industry.

LA MER AND LE LABO

A current member of travel retail’s Leadership Team, most recently, Housman led the La Mer and Le Labo brands as Senior Vice President/General Manager, La Mer and Le Labo, Travel Retail Worldwide based in New York.

 

Since joining The Estée Lauder Companies’ travel retail division in January 2017, Housman’s brand portfolio has undergone ‘phenomenal acceleration and growth’, said ELC, with La Mer reaching a rank of #4 in the skincare category.

 

“Under Karen’s visionary leadership, La Mer has reinvented and initiated programs to leverage 360 marketing campaigns especially designed to reach the brand’s key travelling consumers, in-creasing consumer reach while building the brand’s equity around the world,” added ELC in a statement.

 

‘A PASSIONATE INNOVATOR’

Karen is uniquely positioned to lead Travel Retail’s APAC region to continued success,” said Israel Assa, Global President, Travel Retail Worldwide, The Estée Lauder Companies.

“Karen is uniquely positioned to lead Travel Retail’s APAC region,” said Israel Assa, Global President, Travel Retail Worldwide.

“A passionate innovator, Karen’s track record of best in class go-to-market strategy consistently raises the bar of how best to engage the consumer across in-store, online, social and digital touchpoints, and her luxury aesthetic will be highly valued as travel retail continues to innovate its high-touch consumer experiences.”

 

Housman is a Sustainability Champion within travel retail, amplifying the region’s sustainability goals and raising opportunities for continued progress.

 

In addition, and in line with ELC’s values of Inclusion, Diversity and Equity, Housman is an advocate for women’s rights and sits on Vital Voices Global Partnership’s New York City Council, focused on investing in women leaders who are taking on the world’s greatest challenges – from gender-based violence to the climate crisis, economic inequities, and more.

 

EXPERIENCE WITH AMOREPACIFIC AND CHANEL

Prior to joining Travel Retail with The Estée Lauder Companies, Housman was Vice President of Marketing at AmorePacific US, where she led marketing and communications strategies for the AmorePacific, Sulwhasoo and Laneige brands.

 

Before joining AmorePacific, Housman spent 16 years with Chanel Inc. in various marketing management roles both in the US and Asia, including as APAC Regional General Manager for the Fragrance & Beauty division based in Singapore. She holds a Bachelor of Arts from Hamilton College and Master of Business Administration from NYU Stern School of Business.

 

“Karen is a highly respected professional across the beauty industry with a track record of building innovative teams who continually set the bar for excellence,” said Javier Simon, President, Commercial, Travel Retail Worldwide, The Estée Lauder Companies.

 

“In addition, with her strong retailer relationships and deep understanding of consumer behaviour, I look forward to see-ing how she will steer the Travel Retail Asia Pacific region to capture the next generation of growth.”

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