Kering Eyewear embraces the power of digital in DF&TR with new retail concept

By Andrew Pentol |

The power of digital can create a unique and entertaining shopping experience, according to Kering Eyewear.

Kering Eyewear has unveiled its new digital retail concept dubbed a unique retail environment enhanced by the power of digital.

According to the company, dedicated digital screens provide branded videos that can be updated and animated in real-time.

The entire look of a store can change from a multi-brand layout to a single brand takeover in one click. Kering says the power of digital can create a unique and entertaining shopping experience in a timeframe that would have been unthinkable using traditional visibility tools.

TAILORED DESIGN FIXTURES

Digital screens are incorporated in tailored design fixtures, providing a fascinating backdrop for the Kering Eyewear Collections.

The entire look of a store can be altered at the click of a button.

The purpose of the digital retail concept is to create a state-of-the-art presentation platform for Kering Eyewear’s luxury brands, elevate consumers’ in-store experience using an advanced digital approach and to engage customers and sales associates with tailormade needs.

Until now, Kering Eyewear has opened the doors to its all-new digital multi-brand concept stores globally, ranging from China Duty Free Group at Haitang Bay to several key travelling destinations, such as the Lagardère Travel Retail Hainan Tourism Duty Free Shopping Complex, Nanjing Lukou International Airport Terminal 1, the Times Duty Free and DFS Haikou Mission Hills Duty Free Complex and the T Galleria by DFS, Macau, the City of Dreams and the Atlantis Bahamas Resort.

The concept will also implemented soon in selected locations at prestigious shopping destinations worldwide.

Dedicated digital screens provide branded videos that can be updated and animated in real-time.

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