Kiehl’s, Changi and Shilla mark Lunar NY with pop-up

By Luke Barras-hill |

Kiehls_ChangiNY

The Kiehl’s Lunar New Year pop-up at Shilla Duty Free Changi Airport is open until 28 February.

Singapore Changi Airport and L’Oréal Travel Retail have teamed up to celebrate Chinese New Year (5 February) in a novel way.

Arrivals passengers have the chance to immerse themselves in the universe of beauty brand Kiehl’s via a pop-up store in collaboration with The Shilla Duty Free.

Running until 28 February, the pop-up features a prominent red façade and graphics to ‘spread happiness and joy’ while playing on the theme of a special voyage between New York and Asia.

A model of Singapore’s famed Merlion statue is stationed at the shop to greet visitors after their flights.

K-POP STAR APPEARANCE

To mark the launch, the pop-up hosted a special appearance from Taemin, a member of K-pop band Shinee, who engaged in interactive activities.

Hundreds of people assembled to witness the entertainer present his favourite Kiehl’s product, the Ultra Facial Cream, to adoring fans on stage in a gift-giving ceremony.

Taemin

K-pop star Taemin took a ride on a Kiehl’s virtual reality motorcycle from New York’s 13th Street and Third Avenue to Singapore’s Gardens by the Bay via the imposing Mount Everest.

“Since 1851, Kiehl’s has been dedicated to using more sustainably sourced and naturally derived ingredients, using responsible packaging and manufacturing, and lending a hand to community causes,” said Petrina Kho, General Manager of Kiehl’s at L’Oréal Travel Retail Asia Pacific.

“We are delighted that Singapore Changi Airport and ZerowasteSG (Singapore NPO for environmental protection) also share the same belief with us. With every purchase of a Kiehl’s product, we will donate SGD 1 to ZerowasteSG to help reduce, reuse, and recycle in Singapore.”

Teo Chew Hoon, Group Senior Vice President, Airside Concessions, Changi Airport Group added: “We are delighted to collaborate with Kiehl’s for the first time to launch this global exclusive pop-up concept in the lead-up to the Lunar New Year celebrations.

“The virtual reality activities not only provide passengers with an engaging and immersive experience built on the product concepts of its limited-edition collection, they also put the spotlight on Changi Airport and Singapore.”

 

 

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