This marks the brand’s first-ever standalone pop-up within a duty free retailer and represents a bold showcase of K-fashion’s elevated global status.

Shinsegae Duty Free  has unveiled an exclusive pop-up store from acclaimed high-end fashion house Kimhekim, now open on the eighth floor of its flagship Myeongdong location. 

Positioned alongside luxury brands such as Louis Vuitton, Chanel, and Burberry, Kimhekim brings a distinctly Korean creative vision to the international shopping stage. 

Founded in Paris in 2016 by designer In Tae Kim, Kimhekim has drawn acclaim for its fusion of traditional Korean artistry with contemporary couture.

The brand is known for its tailoring, ribbon and pearl embellishments, and a signature aesthetic described as ‘obsessively beautiful’.

Kimhekim has been an official member of the Fédération de la Haute Couture et de la Mode (FHCM) since 2019—making Kim the youngest Korean designer to earn the distinction.

The brand has consistently presented its collections at Paris Fashion Week, solidifying its global reputation.

In addition, it was awarded the 15th Samsung Fashion & Design Fund (SFDF), a prestigious recognition supporting Korean designers with global potential. 

At Shinsegae Duty Free, the Kimhekim pop-up offers a curated selection from the brand’s latest collection, including dresses, skirts, jerseys, jackets, and a full range of accessories such as hats and sunglasses.

The pop-up will run through December 2025, giving travellers an opportunity to experience the Korean luxury fashion brand in a duty free setting.

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