Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.King Power brings ‘Love Travellers’ shopping campaign to Bangkok
By Luke Barras-hill |
King Power Duty Free has launched a new retail campaign at Bangkok Suvarnabhumi International Airport (BKK) dubbed ‘Love travellers: Let’s travel the world, let the world travel Thai’.
The promotion introduces a ‘World Junction’ zone where passengers can peruse from a wide range of cosmetics, perfumes, alcohol, fashion, snacks and souvenirs.
The Three ‘worlds’ comprise the following: World Fashion, World Beauty and World Duty Free.
World Fashion spotlights leading labels such as Balenciaga, Bottega Veneta, Cartier, Chanel, Christian Dior, Ferragamo, Gucci, Hermès Loewe, Louis Vuitton, Prada, Rimowa, Saint Laurent.
Five flagship stores for Chanel, Dior, Estée Lauder, Lancôme and SK-II are prominent in World Beauty.
In addition, the new King Power Click & Collect online shopping service allows customers to buy duty free items up to two hours prior to their departure for collection at departure or arrivals counters.
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