Swarovski invited a leading KOL from China, HolyHigh就是好厉害 to promote the opening of its new Crystal Studio concept stores at CDFG Sanya Haitang Bay, which promise customers ‘an immersive and innovative retail journey’.

Swarovski’s new Crystal Studio concept stores offer an upgraded retail environment to customers in key locations, delivering a ‘dynamic, creative and engaging experience’, said the brand.

The store environment encourages customers to touch and feel the products, and to try on pieces and ‘be creative with the collections’, allowing a first-hand experience of the exquisite craftsmanship and design inherent in Swarovski’s jewellery and accessories.

The physical space highlights the aesthetics of the brand, while interactive digital devices and physical touchpoints optimise the shopping experience.

“We are delighted to announce one of our innovative new Swarovski Crystal Studio concept stores at CDFG Sanya Haitang Bay,” said Karen Tse, Director of Travel Retail APAC, Swarovski.

“The new stores allow us to showcase our vibrant jewellery and home decorations in new and exciting ways and for customers to experience them like never before.

The grid: Chinese KOL HolyHigh就是好厉害 shared images of her trip to the Swarovski store on Weibo and Little Red Book.

“The new shopping experience at CDFG Sanya Haitang Bay will allow customers to be fully immersed in the Swarovski crystal world.”

“Swarovski never fails to bring a sparkling experience to customers and we are thrilled that CDFG Haitang Bay is one of the brand’s chosen locations for a new Crystal Studio concept store,” said Mei Li Lee, Vice President of China Duty Free Group Purchasing Center.

Swarovski’s new Crystal Studio concept stores offer an upgraded retail environment to customers in key locations.

“This elevated and forward-thinking retail environment allows customers to engage and experience the brand and its products in a novel and striking way.”