Omnichannel retailer KrisShop has launched a new concept store aimed at encouraging responsible consumption and reducing environmental impact.

According to the retailer, which officially unveiled its revamped website in 2019, the new KrisShop Green store emphasises its commitment to environmental sustainability by empowering greener lifestyles.

Launched in conjunction with World Environment Day (5 June), KrisShop Green will offer various items. These range from all-natural personal care products to sustainably harvested coffee brands and wines, which are more suitable for the environment. Products will cater to all lifestyle needs.

The minimum spend for free local deliveries has been lowered from $100 to $50 across the KrisShop Green store and whole website. KriShop is also demonstrating its sustainability credentials by delivering packages in recycled, single-walled craft paper boxes, printed with water-soluble ink.

KrisShop Green will house over 100 products across 20 brands. These have been curated based on five pillars (Clean Beauty, Cruelty-Free, Eco-Friendly, Organic and Recyclable), which the retailer believes consumers should be aware of when looking to shop sustainably.

VEGAN AND PLANT-BASED OFFERINGS

The personal care offer consists of products made from natural ingredients, with a selection of vegan and plant-based offerings. The collection features beauty brands such as Diego dalla Palma and Snow Fox.

Fashion and personal care products have been manufactured without testing on animals or causing them any harm. The collection features sustainability-driven brands including Banyan Tree and Teaology.

A set of curated items across various categories have also been produced without harming the environment. The collection features brands harnessing sustainable materials and processes such as Humangear, Roll’eat and The Art Faculty.

Personal care products and liquor are produced with ingredients which are without harmful chemicals, pesticides and fertilisers. Brands such as Duchessa and Ferraton form part of the collection.

Fashion, personal care products and gifts are made with recyclable materials. The collection features Oui & Me’s recycled leather watches and products from Save the Duck. The latter was the People for the Ethical Treatment of Animals (PETA) company of the year in 2019.

This latest addition to KrisShop’s concept store suite comes is a response to the growing awareness of the Earth’s finite resources and increasing need to practice mindful consumption.

Chris Pok, Chief Executive Officer, KrisShop said: “The consumers of today are increasingly intent on understanding humanity’s impact on the environment and how they can take steps to protect our planet.

“At KrisShop, we pride ourselves on delivering experiences that resonate with the passion points of shoppers. KrisShop Green reflects our efforts to meet the soaring demand for products that empower sustainable living.”