Lagardère Travel Retail has partnered with New Zealand Rugby (NZR), the governing body of Rugby Union in the country, to open the world’s first Official All Blacks Store in Auckland Airport.
The 80sq m store is located on Level 1 of Auckland Airport’s International Terminal Building before the new customs and security screening. This makes it accessible to travelling passengers and the public.
Featuring an LED archway entrance inviting shoppers into the store, a Wall of Champions, virtual reality Haka 360 experience and a roof adorned with super-sized silver fern, “the store replicates the excitement and atmosphere experienced by the current world champions.”
Travelling sports fans can expect appearances from All Blacks and NZR players and can purchase apparel, jerseys, rugby balls, gifting items and a variety of All Blacks licensed merchandise.
Przemyslaw Lesniak, CEO of Lagardère Travel Retail in the Pacific said: “We could see the potential of partnering with NZ Rugby to bring the world’s first Official All Blacks Store to Auckland Airport.
“It is fitting that this is taking place in travel retail, where many well-travelled fans will have first access to an innovative and exciting store environment, as well as a wide range of products. We look forward to what this partnership will bring.”
Auckland Airport General Manager Retail & Commercial Richard Barker is delighted to have the first Official All Blacks Store at New Zealand’s main gateway. He commented: “Their values and success are a perfect fit for our retail goal of providing customers with the best of New Zealand and the world.”
NZR CEO Steve Tew added: “It’s a unique shopping experience where customers can immerse themselves in the All Blacks Story, while also taking away a memorable piece of their experience.”
Lagardère Travel Retail operates an Aelia Duty Free departures store, along with Relay, tech2go, Victoria’s Secret beauty and accessories, Kiehl’s, Hub Convenience and Eye Love outlets at Auckland Airport.
Asia & Pacific,
Asia & Pacific,