Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Lagardère secures Southern Providore destination contract at Adelaide Airport
By Andrew Pentol |
The new 286sq m concept will be located centrally within the main departures area of the domestic terminal.
Lagardère Travel Retail has been awarded the Southern Providore destination concession at Adelaide International Airport. This follows the recent duty free and food and beverage tender triumphs earlier this year.
The new 286sq m concept, designed specifically for Adelaide Airport, will bring a unique and iconic South Australian experience to the airport, according to the retailer.
An evolution of the Icons concept, the gourmet wine and produce range in Southern Providore will be curated from the region.
SENSORY TOUR
Southern Providore will offer passengers and visitors to Adelaide Airport a sensory tour through local produce and gifts from South Australia.
In addition to showcasing the local region, it will offer a small range of ‘best of Australia’ to cater for international passengers who may not have the opportunity to visit.
Southern Providore will include a boutique tasting café serving Cirelli Coffee, a local boutique coffee roaster, small plates of local fare, and a changing range of local wines, beers and spirits by the glass.
Southern Providore will offer a small range of ‘best of Australia’ to cater for international passengers who may not have the opportunity to visit.
Przemek Lesniak, CEO, Lagardère Travel Retail Pacific said: “We are delighted that Adelaide Airport has awarded and trusted us with this exciting concept.
“We understand that travel is a sensorial experience and wanted to showcase this through a regional focus, so we specifically tailored Southern Providore for the airport.
“It will ensure the travellers and community enjoy a curated selection of the very best from South Australia, in a unique environment reflecting the region.”
The store will be located centrally within the main departures area of the domestic terminal. It will showcase a range of coffee, tea, condiments, cheeses, wines, chocolates, confectionery, health and beauty and gifting products from national and international brands, together with the best from the South Australian region.
Available brands will include Penfolds, 23rd St Distillery, Haighs, Robern Menz, Charlesworth Nuts, Jurlique, Maine Beach, Cirelli Coffee and Bickfords to name a few.
Southern Providore will include a boutique tasting café serving Cirelli Coffee, a local boutique coffee roaster, small plates of local fare, and a changing range of local wines, beers and spirits.
Paul Ryan, Strategy & Development Director, Lagardère Travel Retail commented: “In creating Southern Providore, we purposefully captured every sense to trigger memories, evoke emotions and stimulate curiosity.
“Southern Providore won’t stay still and will change with seasons to offer the best of the best.”
Lagardère said the unique Southern Providore store design would seamlessly blend tasting with shopping by offering seasonal in-store tastings and resident farmers.
An ‘all Australian ute’, the FJ Holden, will feature in-store and serve as a key link between the history of Adelaide and supply of grocers and goods, dating back to 1856.
John Pearce, Adelaide Airport Head of Retail & Commercial—Terminal, who told TRBusiness last month that the airport was looking to build on its strong partnership with Lagardère said: “The Southern Providore concept meets our brief to create a uniquely South Australian retail experience that will showcase the State’s wonderful wine and produce to the world.
“It will be a key component of our greatly enhanced retail offering as part of our wider terminal expansion now under construction.”
Lagardère Travel Retail operates 13 stores within Adelaide Airport covering travel essentials, duty free and fashion and foodservices. The new stores will open throughout 2020 and early 2021.
The Southern Providore destination concept will bring an inconic South Australian experience to the airport.
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