Lagardère unveils new-concept Longchamp boutique at Changi’s T2

By Charlotte Turner |

Lagardère Travel Retail's Longchamp boutique at Changi Airport's Terminal 2.

Lagardère Travel Retail’s Longchamp boutique at Changi Airport’s Terminal 2.

Lagardère Travel Retail has unveiled an impressive new Longchamp boutique; the first of this concept in Southeast Asia travel retail, at Changi Airport’s Terminal 2 Departure Hall.

 

Characterised by an interior design ‘reminiscent of a quintessential Parisian apartment’, the new concept is said to offer a warm and welcoming ambiance.

 

“[This] truly reflects the French luxury Maison’s heritage and savoir-faire since 1948, just as every home that embodies the passion, experiences, and personality of the people who live there,” said Lagardère.

 

Longchamp’s General Manager of Singapore and Malaysia, Mollie Jean De Dieu said: “This new boutique is emblematic of Longchamp’s new brick and mortar design layout.

 

“The feel and tone transpire that of a Parisian private apartment looking at warmly welcoming our customers. The colour palette, artistic touches, and materials used hereby exude the energy and optimism of Longchamp’s DNA.”

 

Lagardère Travel Retail's Longchamp boutique at Changi Airport's Terminal 2.

Lagardère Travel Retail’s Longchamp boutique at Changi Airport’s Terminal 2.

 

The customer’s experience of the new store begins with the welcome area, which features a desk resembling an authentic atelier table.

 

Customers can then view the latest leather goods and accessories, which are showcased on bookshelf-inspired displays, reflecting the themes and colours of each collection, which change with each season.

 

One of the highlights of the Fall Winter 2022 collection is the new Box-Trot. It’s ‘sleek, structured shape’ features calfskin and a gold-tone medallion clasp fashioned into a Longchamp horse and rider.

 

At the ‘cabinet of curiosities’ Haussmannian moldings and vintage-style furniture is used to display other signature pieces such as Le Pliage, Roseau, Le Foulonné and Mailbox collection, just to name a few.

 

Lagardère Travel Retail Singapore and Malaysia Chief Executive Officer, Ann Pang expresses her pleasure in partnership with Longchamp to recreate a new retail experience.

 

“We hope that the new concept offers an inviting and relaxed atmosphere where customers can truly explore the selections and appreciate the craftsmanship in every single Longchamp piece,” added Pang.

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