Lamy ties with Shang Xia
By Doug Newhouse |
Following his decision to leave L’Oréal earlier this year ‘after 17 wonderful years’, Philippe Lamy has advised that he is now working in an executive role for the contemporary lifestyle brand, Shang Xia – launched recently in partnership with the Hermès Group.
Lamy said he will now be dedicating his energies to ‘the first Chinese heritage brand crafted for modern art of living’, which can be found on www.shang-xia.com.
CHINESE EXPERIENCE – ASIAN CRAFTSMANSHIP
Shang Xia was founded in 2008 to bring the experience of Chinese and other Asian craftsmanship into contemporary lifestyle through ‘heritage and innovation’.
Together with the Hermes Group, Chinese designer Ms. Jiang Qiong Er has set up the Chang Xia company in Shanghai to create a 21st century brand featuring traditional Chinese and other Asian craftsmanship and design.
Focusing on the home, the collections include furniture, decorative objects, accessories, garments and an extended experience of tea. New categories will complete this range later. Shang XIA opened its first store in Shanghai in September 2010.
Lamy can now be contacted at: [email protected].
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