Lancaster debuts Repair Clinic retail concept in Hainan with June pop-up

By Charlotte Turner |

French luxury skincare brand Lancaster, debuted a new Repair Clinic retail concept last month, with a unique pop-up store at the Hainan Tourism Duty Free Shopping Complex in downtown Sanya.

 

The opening of the store between 16-27 June, was the result of a collaboration with the Hainan Tourism Investment Development and Lagardere Travel Retail, and showcased the brand’s iconic products and delivered ‘highly innovative consumer experiences’, said Lancaster.

 

The focus of the pop-up was a repair clinic, complete with a large skincare bar dedicated to product trial and discovery. Here, consumers could develop their own personalised skincare routine: from cleansing to anti-aging and sun protection.

 

The clinic placed particular focus on the cutting-edge 365 Skin Repair Youth Renewal transversal serum. Shoppers were also able to discover Lancaster’s new Sun Perfect – the brand’s broadest sun protection that prevents dark spots & wrinkles – which was recently launched with Lancaster brand ambassador Chen Xiao.

 

The pop-up store also included a livestreaming installation that enabled shoppers to broadcast their experiences to friends and followers.

 

Customers could register to receive the brand’s latest news and targeted promotional offerings by way of a QR code.

 

SEVENTY-FIVE YEARS STRONG

Eudes Fabre, CEO of North Asia at Lagardère Travel Retail, commented as the shop opened last month: “We are delighted to launch Lancaster’s new global skin repair clinic retail concept exclusively in collaboration with Hainan Tourism Investment Development Company.

 

“Our shoppers will be able to enjoy an exceptional and memorable shopping experience with the latest skincare technology from Lancaster.”

 

The Lancaster brand, which originated in Monaco, paid tribute to its 75-year history of innovation with the ‘DNA Chandelier’ in the centre of the store. A luxurious double helix-shaped luminous installation, reminiscent of a DNA chain, “the chandelier celebrates the brand’s breakthrough scientific discoveries, built upon advances in cellular science, to repair and protect skin from all forms of aging,” added Lancaster.

 

Customers were welcomed into the store with a complimentary hand massage using 365 Skin Repair Youth Renewal transversal serum. They enjoyed a bespoke skin consultation using a state-of-the-art skin analyser, providing cutting edge analysis of each individual’s skin and treatment requirements.

 

The new clinic also made use of a luminotherapy device bringing the benefits of light to the skin. A potent Light Treatment facial service, which uses the latest Radiofrequency/EMS technologies, maximised the efficiency of each treatment for all skin types. Consumers could also participate in this complimentary service with a minimum purchase of Lancaster products. Travel exclusives were also available.

 

Shoppers were offered a 20-minute Flash Repair Treatment using ‘the most advanced regenerative skin protocols available’ (Cellular Reoxygenation, Cellular Renewal), according to Lancaster. “These exclusive protocols have been specifically developed with travellers in mind: for example, Eye Flash Treatment to help rejuvenate post-flight eyes,” it added.

 

Finally, shoppers were invited to a gifting station where they were offered exclusive samples in luxurious wrapping that featured a golden crown: emblematic of the brands’ royal appointment as official beauty supplier to Princess Grace of Monaco.

 

The pop-up store enabled consumers to learn more about Lancaster’s links to Princess Grace – who appointed Lancaster as her official beauty supplier in 1966 to repair & protect her fair skin – as well as the brand’s history of industry-leading patented innovations.

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