Luxury skincare brand Lancaster has introduced its new Ligne Princière Collection in Korea, via a series of skincare masterclasses that form part of an exclusive six-month pre-launch partnership with Lotte Duty Free.
The masterclasses took place at the Lotte Premium Lounge in Lotte Duty Free Star Avenue Myeong-dong Head Branch, from 25-28 April. The events were attended by Lotte Duty Free VIP members, local media, beauty experts and influencers.
The masterclasses followed the opening of the first-ever Lancaster store in Korea, as part of the brand’s expansion drive within the travel retail channel.
“We are excited to introduce Lancaster, Coty’s iconic skincare, together with our new ultra-premium Ligne Princière Collection, to Korean consumers,” noted Coty Travel Retail Vice President APAC Tracy Chen.
“From the masterclass, we hope to showcase the premium positioning of Lancaster with an elevated skincare experience that demonstrates our brand heritage and scientific regenerative properties. We are also honoured to partner with Lotte Duty Free, and together establish Lancaster as a leading skincare brand in Korea.”
Lotte Duty Free Head of Merchandising Division 1, Im Hyeong-II commented: “We are pleased to collaborate with Coty to introduce Lancaster, together with their Ligne Princière Collection. We hope our customers [enjoy] experiencing the brand’s princely heritage and learn about skin regeneration and anti-ageing from the masterclass.”
The theme of the masterclasses was ‘Crown Yourself With Youthful Radiance’ – a reference to Lancaster’s historic connection to Monaco’s royal (princely) family. The brand was famously appointed Princess Grace of Monaco’s official beauty provider in 1965. Accordingly, the venue was decorated with golden crowns, and a blue and gold colour-scheme inspired by the brand’s new imagery.
Guests were welcomed by bouquets of flowers, followed by a photoshoot session. They were also invited to experience Eugene’s Lab, a reproduction of brand founder Eugene Frezzati’s scientific lab from the 1950s.
The masterclass was hosted by Lancaster experts and Vogue Beauty Director Jisu Paek. Together they unveiled the new Ligne Princière Collection, and shared beauty tips and insights.
Guests were treated to a personalised skincare consultation using Lancaster’s state-of-the-art skin analysis service, before trying the products for themselves. They were then invited to go online to purchase the products of their choice.
Lastly, guests were gifted with their own personalised gemstone diffuser infused with the collection’s fragrance – a citrus/floral scent inspired by the French Riviera.
The Ligne Princière Collection
Described as the crown jewel of Lancaster skin regeneration, the revamped Ligne Princière Collection (first introduced in 1966) is backed by 75 years of advanced research.
It is claimed to promote faster cellular recovery, to create youthful, radiant skin. The line features deep-reaching delivery methods that transport the active ingredients right to the heart of skin cells – a process known as ingredient vectorization – to remodel, revitalise and repair from deep within.
The collection’s R.O.E. technologies incorporate three key anti-ageing actives. These are cationic liposomal retinol, said to stimulate collagen production by +57%; a patented oxygen matrix to boost cellular renewal by +66%; and patented double liposomal skin enzymes to accelerate self-repair.
The Ligne Princière Collection comprises four premium products, presented in Lancaster’s signature deep blue colour packaging, each topped with a crown-engraved cap.
Essence Princière – a hydrating and clarifying booster – is a concentrated essence-lotion that intensely hydrates, soothes and re-plumps. Sérum Princier is a fast-acting recovery serum that visibly resurfaces the skin, filling in lines and wrinkles.
Crème Princière (the “princess cream”) firms, re-densifies and restores skin elasticity, combining the effects of a rich, regenerating cream with the feel of a lighter, replenishing gel.
Crème Princière Yeux is a silky, fragrance-free eye balm that is designed to counter dark circles, lines and sagging.