Lancôme Travel Retail Asia Pacific has formed its first strategic partnership with The Westin Sanya Haitang Bay Resort and the InterContinental Sanya Haitang Bay Resort in Hainan Island to usher in the festive period.

Seamlessly merging online and offline activations, the celebration takes place at different pre-store visit touch-points during travellers’ stay at the hotels.

The Lancôme Holiday Magic 2020 campaign in Hainan runs from 5 December to January 15 and begins at The Westin Sanya Haitang Bay Resort and the InterContinental Sanya Haitang Bay Resort.

Curating a synergy with the 26-foot sparkling Eiffel Towers, Lancôme  ambassadors are giving fresh roses — the brand’s emblematic signature — to guests on extending their holiday greetings.

CHRISTMAS ONLINE SHOPPING EXPERIENCE

QR codes are placed next to the Eiffel Towers and with the roses, inviting visitors to Lancôme’s  e-store. The e-store provides an instant Christmas online shopping experience with special festive offers.

Lancôme ambassadors will also redirect guests to the brand’s physical stores at the Sanya Duty Free Shopping Mall, where they will have access to key holiday offers.

Stevie Wong, General Manager, Travel Retail Asia Pacific, Lancôme said: “Together with The Westin Sanya Haitang Bay Resort and the InterContinental Sanya Haitang Bay Resort, I am excited to bring Lancôme’s holiday magic to travellers in Hainan.

“The collaboration between hospitality and beauty travel retail is indeed an important milestone.  I am pleased to re-invent and usher in a brand-new travel retail consumer shopping experience by fusing beauty with digital innovations and services.”